Customer satisfaction and customer loyalty through free WiFi

“Do you have WiFi here?” - A question that you get to hear regularly as an operator of a company. And that doesn't matter in which sector. Whether in restaurants, retail stores or hotels — a stable WiFi connection has now become a must. Since the smartphone is our constant companion, most customers always want to be online. It is therefore important that you as a company offer your customers and guests a stable WLAN, preferably free of charge and without a complicated login method. In the following, we will show you how your free WiFi connection ensures customer satisfaction and how you, as an operator of a company, can do marketing as a result.

Benefits for customers

Free WiFi offers many benefits to both customers and you as a retailer. Imagine the following scenario: Anna and Philipp go shopping together. Anna has a mountain of clothes in her hand and heads towards the changing rooms. Philipp follows her, of course. And now it's time for him to wait! But who likes to wait? To still offer him a positive waiting experience, a free WiFi hotspot in your shop is perfect. With WLAN, he can now surf the web in peace while waiting and make good use of his waiting time. It automatically connotes your shop with a positive experience because, on the one hand, it didn't have to use up its data volume to be able to surf the Internet and, on the other hand, it could use WiFi without a complicated login option. But there are also numerous benefits for Anna. For example, she can obtain opinions from friends and families via WhatsApp and Co., regarding the purchase decision. Your customers can also use the WiFi connection to compare prices, research product details, or read reviews.

A functioning hotspot is not only well regarded in retail stores, but also in the gym, for example. Most exercisers can't do without music or videos when exercising. However, streaming platforms consume an enormous amount of data volume. Free WiFi is therefore a decisive criterion when choosing a gym.

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Or imagine staying at a hotel without working WiFi. According to a survey by Zyxel, a WiFi connection is the most important criterion for choosing a hotel for 75% of respondents. Only then do aspects such as breakfast, free parking and price savings follow. Guests expect to be able to make video calls, watch movies and videos. Working WiFi is a must, especially for business travelers. They must be able to check their emails, download large data, or even give online presentations. That's why a WiFi hotspot in your hotel is essential.

Benefits for companies

But you, as an owner, also benefit from offering customer WLAN. For you as an entrepreneur, customer satisfaction is paramount. With a stable Internet connection, you promote them. By logging in, you also automatically receive the data of your customers. There is a lot you can build on. After all, you want to keep your customers loyal to your business over the long term and not be forgotten. To achieve this, contact after the visit is crucial. Using the following example, we will show you how this works best with a WiFi hotspot and the Socialwave Marketing Package.

Anna and Philipp visit your café after their shopping trip. They sit down and see a sticker at the table that indicates free WiFi. It is important here that you make your customers aware of the WiFi hotspot. This can be done in the form of simple tools such as flyers, stickers, or stands. In this way, both scan the QR code and log in using the various options. From that moment on, you can use your WiFi free of charge and this is where the integrated marketing function kicks in. First, your social media presence increases. Philipp has logged in via Facebook, and a predefined status message in the form of an image is automatically posted to his bulletin board. This is visible to his friends and they become aware of your café. It automatically advertises for you.

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Another important tool is the evaluation function. After their stay in your café, your guests will receive an automated email asking them for a review. Good reviews automatically end up on Google and also increase your position in the Google ranking. You will receive negative reviews as feedback by email. It is easier for us humans to share negative experiences than positive ones. Accordingly, the function offers an easy way to collect positive reviews.

To set yourself apart from the competition and not be forgotten, it's important to stay in touch with your customers all the time. For example, if Anna shares her birthday information when logging in, this is the perfect opportunity to retain Anna as a customer to your café. With the Socialwave marketing package, you can send her a birthday voucher, for example for a free drink, using an individually designed, automated email. As a result, Anna will definitely visit your café again. They are remembered. You can also promote new promotions or discounts in the same way. Promotions and vouchers mean that your customers visit your shop more often. And once the customer is there, you can automatically offer and sell many other products and services. Your turnover increases.

conclusion

As you can see, a WiFi hotspot gives you numerous benefits that you might not necessarily think of at first glance. Accordingly, it is all the more important that they provide a stable Internet connection. The customer should feel at home with you and this can be done easily and quickly today with a functioning WiFi hotspot. But so that you, as the operator of a company, also benefit from this, efficient use of the data obtained is extremely important.

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