WhatsApp marketing for your business

Whether sending short text messages, voice messages, or selfies to friends. WhatsApp has become an integral part of our everyday lives. More than a billion people worldwide now use the WhatsApp messenger service. There are over 55 billion text messages, and sent almost 4.5 billion photos and images. For this reason, more and more companies are integrating WhatsApp as a communication channel. We would like to give you an overview of the opportunities of WhatsApp marketing for your business and present their benefits and challenges.

WhatsApp Marketing — Benefits and Challenges

Compared to all other messenger services, WhatsApp has the most active users worldwide. Because of its enormous reach, WhatsApp is ideal for marketing activities. In contrast to other communication channels, messenger services offer direct customer access. This achieves opening rates of up to 90 percent, making WhatsApp the marketing channel with the lowest wastage. Direct customer access therefore enables a high level of interaction between companies and their recipients. This makes it possible to establish a relationship with customers that can never be achieved via other media.

A major advantage of WhatsApp is that the application is easy to use, which is why users and target groups of all ages have a low inhibition to use it. The majority of users use the messenger service on a daily basis. This fact offers enormous potential for corporate communication to provide a broad target group with news, offers and further information. In addition to the text, the messages can be emotionalized with images and videos in order to increase customer interest.

Using WhatsApp marketing successfully for your business requires strategy and planning. A clear concept must be developed as to how WhatsApp should be integrated into the marketing mix. Since a company is in the private sector of the consumer when it comes to messenger marketing, it is essential to make the content of the message as interesting and worth reading as possible. The information must be kept short and provide added value to the user.

WhatsApp marketing not only means low wastage and direct communication, but also time-consuming maintenance of the marketing channel. As a messenger, WhatsApp always offers customers the opportunity to contact the company, even outside regular working hours.

Our tip: Use WhatsApp as an addition to your marketing channels

outlook

Social media is constantly evolving and offers more and more opportunities for companies to communicate with consumers. New communication channels such as WhatsApp offer companies the opportunity to position themselves within this marketing field at an early stage. This makes them among the “early adopters” who stand out particularly due to their very low advertising and corporate appearances and are thus remembered by customers for a long time. In contrast to other social networks, the WhatsApp messenger service covers the majority of smartphone users and therefore also a wide variety of target groups.

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