What do customers really want in a hair salon?

A head massage can make a visit to the hairdresser a real experience and pamper the guest — so far, so clear.

What other services customers have in hair salon In this blog article, you will find out how you can achieve long-term customer loyalty.

Competence and friendly advice as the key to long-term customer loyalty

Even though it may sound banal, competent, friendly and courteous employees are a basic requirement for a successful hair salon. After all, who likes to get their hair cut by hairdressers who don't know their craft? However, in order to be able to use cutting skills correctly, it is important to understand what the customer wants. Despite a busy schedule, you should therefore take time for each guest to provide them with professional, individual and always friendly advice. This makes your customer feel valued and is more likely to be satisfied with the result. This in turn leads him to recommend your salon and, above all, to come back for the next haircut. You should therefore not process your customers every 15 minutes to cut the hair of as many people as possible. In the end, this doesn't get anyone anywhere, as your client will most likely leave your salon dissatisfied and you've probably cut that customer's hair for the last time.

Additional services to relax customers and differentiate themselves from the competition

Competent and friendly advice is important, but it is not a unique selling point that sets you apart from other hair salons. Therefore, offer your customers unique services that only you offer and that will make the hairdressing session a special experience. More and more people no longer see going to the hairdresser as a regular duty, but as a break from otherwise stressful everyday life. Many customers long for some luxury and relaxation, which can already be offered by a soothing head massage or high-quality products. A washhouse, in which the hair is washed in a separate room in a pleasant atmosphere, also contributes significantly to relaxation and is becoming increasingly popular.

In order to set yourself apart from competing salons and complete the wellness package, extraordinary additional services that go far beyond the performance of a simple haircut are also useful. These can be, for example, cosmetic treatments or other massages that are unique and contribute to the customer's well-being and relaxation.

‍

Customer loyalty through small gifts and loyalty campaigns

If you run a hair salon with competent and friendly employees, where you offer additional services that make your shop special, you have already created the most important conditions for satisfied, returning customers. However, it is also essential to retain your customers in the longer term. This can be done, for example, through small gifts or individualized gifts. These are positive for customers, who in turn provide recommendations. However, the gifts should be related to the hairdresser, offer the customer a benefit and not look cheap. Otherwise, this can damage the hairdresser's image and have the opposite effect of customer loyalty.

Good examples would be combs, mirrors or hairbrushes with your company logo. You can do this online, for example, at Highflyers acquire. On the other hand, you can display promotional gifts such as pens at the cash register, for example, but they are rather unsuitable as gifts to strengthen customer loyalty. Your customers will of course be all the more happy to receive a bottle of wine or sparkling wine on special occasions such as Christmas or New Year.

Another way to retain customers is loyalty or bonus cards, which you can buy from Flyer alert be able to receive individualized. With every visit, the customer receives a stamp on his card, which can be exchanged for certain services with a certain number of stamps. These could be free washing, a care product or a reduced haircut, for example. As a result, the customer develops a passion for collecting and has an incentive to visit your salon again. A classic win-win situation from which both sides benefit.

Free guest WiFi with mutual use

In today's world, when everyone wants to be online anytime and anywhere and the smartphone is considered a constant companion, the availability of free WiFi is an exclusion criterion for many customers. Guests want to be able to go online not only in the hotel or restaurant, but also at the hairdresser. Customers can therefore bridge unforeseen, annoying waiting times, for example by answering emails or messages, reading news or simply passing the time instead of flipping through old hairdressing magazines and wasting time. This appeases impatient customers and increases the likelihood that they will stick with you. In addition, guests can also use the WiFi during a haircut and show you pictures of their favorite hairstyle, for example.

An excellent way to offer your customers free WiFi and also benefit from it is WLAN marketing package from Socialwave. Customers on one side have free access to the Internet and do not have to access mobile data. Plus, you don't have to ask for complicated usernames and passwords, but you can freely choose how you want to log in. Whether it's Facebook, Instagram or email, your guests can decide for themselves which login appeals to them the most. Once logged in, the waiting time or haircut flies by and customer satisfaction increases while impatience decreases at the same time.

Your hair salon, on the other hand, not only benefits from satisfied customers, but also from their positive online reviews, which is the Social media and referral marketing made possible by Socialwave. In this way, you strengthen customer loyalty and stand out from the competition, which will allow more people to find their way to your salon. This is sometimes due to newfound, positive reviews on google which increase your visibility on the Internet.

Online presence for information transparency and easy communication

A business without an online presence is almost doomed to failure. Of course, this also applies to hair salons. A professionally and attractively designed website is a good way to present yourself to potential customers online and provide helpful information. For example, in addition to essential information such as opening hours or contact details, customers can also publish information about your prices. You can also show customers what's in store for you by presenting vivid images of your salon on your website. It is also nice when you present your team online to give visitors a first impression.

Another way to present yourself online to reach potential customers is to use social media. On platforms such as instagram, facebook, twitter or youtube You can also give interesting impressions through pictures and videos. You can also provide information about discount promotions or changed opening hours.

Appealing website

The homepage is your business card on the Internet. It should therefore be attractively and modernly designed and reflect your salon. A good homepage leads to the acquisition of new customers and employees, because anyone who is at the top of Google will be found. Also make sure that the website is also adapted to mobile devices, as more and more Internet research is being done on the go on smartphones.

Social media usage

However, a good website alone is usually not enough; presence on social media channels is also important for hairdressing marketing. Publish your latest creations and offers on Facebook as well as on modern platforms such as Instagram and Snapchat or maybe even WhatsApp. By using hashtags and location tags, your online ranking increases and potential customers become aware of you. This is how you attract young audiences in particular who like to share their daily experiences, such as visits to the hairdresser, online with all their friends.

Google My Business listing to collect positive reviews with the help of Socialwave

In addition, a Google My Business Entry is essential for your salon business. When looking for a new hairdresser, people today search for “hairdresser near me” to finally opt for one of the top search results. The better the Google reviews, the higher a hair salon appears in the search results. Ratings and reviews are usually collected after they visit you, but only a few guests make the effort to visit your site to leave their opinion. In addition, many customers do this in particular when not everything went according to their ideas and they want to express their displeasure.

Automated assessment generation

If you want to speed up the collection of positive reviews and only receive positive reviews, then you can also do that with the WLAN marketing package from Socialwave. This works by asking your customers to rate you after the visit. If they were satisfied, their opinion flows directly into your Google reviews. If, on the other hand, they were dissatisfied and would express themselves negatively, these opinions will be forwarded to you as a feedback form. Your Google listing and reputation are therefore not damaged and you still benefit from mostly constructive criticism.

With the Socialwave Hotspot, you can do just that: Automatically receive positive reviews and filter negative ones.

You can offer your customers free WiFi, whose integrated marketing features implement the tips above for you. The customer logs into the hotspot via Facebook, Whatsapp or e-mail and is then redirected to your website or asked to like your Facebook page. After the visit, he receives a message asking him to rate your salon on Google.

You can also use the conversation in the salon to draw your customers' attention to your social media pages and stay in touch online. Use automated WhatsApp and email campaigns to stay in touch. This allows you to remember your customers or keep them up to date with holiday specials, salon news or even hair care tips.

You can also find other helpful tips on the WiFi marketing package in hair salons here. You are also welcome to contact us for further information contact and sign up for our newsletter.

‍