WhatsApp: Instant messenger revolutionizes marketing

Nowadays, no company can avoid social media marketing. This means that the instant messenger also wins whatsapp As a content marketing and communication tool, it is becoming increasingly important for advertising companies. After all, there is hardly anyone who is not represented in WhatsApp.
For this reason, we will summarize the most important data and facts, as well as the benefits of WhatsApp marketing and any challenges.

Marketing tool data and facts

To give us a better overview of the potential of WhatsApp marketing, it makes the most sense to illustrate the tool in figures. Based on the following graph, it can be seen that around 1.0 billion people actively use WhatsApp, and around 55 billion text messages are sent daily. From these figures, you can clearly see the marketing potential of the instant messenger for companies. Because by sending direct messages, as an advertising company, you don't run the risk of getting lost with your message so quickly.

Loud Stock market report from 2018 Facebook states that around 3 million companies are already using WhatsApp to reach their customers. There are a number of useful providers for this purpose, such as Socialwave,MessengerPeople and InstantCOM.

Why you should use WhatsApp marketing for your business

Based on the figures above, it is clear how wide WhatsApp's reach is. The instant messenger is therefore perfect for marketing measures, because nowhere is the interaction with the customer greater than on the WhatsApp messenger service. Through direct customer access, Opening rates of up to 90 percent achieved. The app is therefore one of the marketing tools with the lowest wastage losses. In addition, WhatsApp does not display advertising to any contacts using an algorithm such as Facebook or Instagram. With WhatsApp, you really only write to contacts who really belong to your target group. This guarantees that your message is received by the customer and is not lost.

Another clear advantage of the instant messenger is the high click rate of the links. In contrast to email click rates, which are in the single-digit range, WhatsApp messages achieve an average Click-through rate (CTR) of 30%.
Of course, the simple operation of the application is also a clear advantage. The instant messenger thus offers enormous potential to provide a broad target group with messages, information and offers through text messages, images or videos.

With our Socialwave Router, we make WhatsApp marketing even easier for you. With Socialwave's WiFi hotspot, you can easily collect data from your customers, which can then be contacted automatically and without effort.

WhatsApp marketing challenges

However, before you integrate this marketing tool into your company, you should take enough time to develop a sophisticated strategy and integrate this channel into your marketing mix. Because simply getting started is not recommended, as with other marketing measures, and can quickly backfire.
The content, which is to be delivered to the customer as information, must also be carefully thought out. The content of the short messages should be interesting and worth reading, contain the most important information, and be presented in understandable language.

Defining responsibilities is, of course, another challenge. Because, as with all other marketing measures, the instant messenger must also clearly regulate who will answer, for example, in order to guarantee rapid processing and thus a satisfied customer. In addition, actions must be planned which should bind the customer to the company.

Of course, a particular focus should also be on real-time communication. Because even though chatbots can already be used, WhatsApp cannot yet be operated fully automatically and requires time-consuming support, as a personally written answer is always better than an automated message. By using the application, users expect fast communication with the company, which should be maintained. Because this is the only way WhatsApp marketing achieves the goal of improving customer acquisition and strengthening customer loyalty.

If you take a look at the future, you will see that the potential of WhatsApp is far from being exhausted and that companies can still expect a lot from the messenger. Experts are certain that WhatsApp could be the most used multimedia channel in the age of smartphones. The topic of bots already mentioned above will also gain more and more presence and change communication with instant messenger users.

conclusion

Finally, it is clear that the application is still in its infancy as a marketing tool, but offers enormous potential for advertising companies. In the medium term, experts are convinced that instant messengers will have a place in corporate communications. This is because WhatsApp offers low wastage, reaching a broad target group and easy provision of information to customers.

Get started with Socialwave now!

When your customers use WLAN, the collected addresses are processed and stored in our customer portal in accordance with data protection regulations. Saved addresses can then be contacted via WhatsApp using one-off or automated actions. In addition, evaluations are carried out regularly via our customer portal to check the efficiency of marketing measures.
More information about WhatsApp marketing can of course also be found on our homepage.

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