Social media tips for your hair salon

Nowadays, almost everyone is on the Internet almost every day. Even as a company, you can no longer escape this, because anyone who does not exist on the Internet generally does not exist. The beauty industry in particular has experienced an immense upsurge on social media platforms in recent years and has also benefited enormously from it. The latest products from large and well-known brands, but also those from small start-ups, are heavily promoted on social media due to the countless influencers alone. But service companies, such as your hair salon, are also increasingly becoming their focus. Whether on Instagram, Facebook, Snapchat or TikTok — the possibilities seem endless. However, influencers are not the only way you can present your product or hair salon on social media.

In this blog post, we would like to give you some tips on how to successfully present your hair salon on social media in order to offer existing customers added value and attract new customers.

Content is king — content is and remains king

As corny as the sentence sounds, content is still the most important thing for the success of social media posts. Millions of pieces of content are published on the Internet every day, meaning that your target groups have millions of choices every day. So why should they read and watch your content right now? Creating high-quality content that is highly relevant to your target audience is the basis for success in social media marketing. Only relevant and valuable content is liked and shared. So be sure to only share content that's appropriate for your community.

For example, share interesting facts about hair or hair care myths. This is industry-relevant content that your customers will remember and thus also the social media presence of your hair salon. You can also share tips and strategies for hair care or hairstyles with your customers.

Inspire your customers — rely on visual content

90% of the information that our brain processes is visual. Visual content receives more likes, is shared and commented on more often than plain text messages. They stay in memory over 65% longer. So use styling tips and trends, before and after photos or how-tos as visual content — this not only gives your customers an insight into your salon, but also convinces of your team's skills and provides a free service that your customers will appreciate. In addition to photos, you should also use videos. On Instagram, for example, you can upload short videos, create boomerangs, or take multiple shots. You can show techniques or even how hair colors reflect differently under the light — the possibilities are huge. For example, a great effect with metallic colors. This allows you to give your customers an even better insight into your skills.

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Give your hair salon a face

The feel-good factor plays a decisive role when it comes to choosing a hair salon. Convey this atmosphere with good photos of your salon and team on social networks. Put your employees and customers first — as credible brand ambassadors. Social media users like to see other people in photos. Use this psychological trick and bring life to your salon photos. This makes it easier for undecided people to decide.

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Collaborations and influencers — attention and reach on social media

Collaborate specifically with partners, suppliers, and brands that target the same audience but are not in competition with you. For example, promotional offers can be announced on your social media channels and, in the best case, attract new customers to your hair salon. Cooperation with influencers also creates attention and, above all, reach. Targeted collaboration with influencers can increase awareness of your salon and thus also expand your customer base.

Facebook Ads

Facebook Ads is a very good opportunity for you as a service provider to advertise tailored to a target group and thus make your own products, services and offers known to a wider audience. In contrast to search engine advertising, where the user is targeted based on search queries already made, Facebook Ads allows the user to be addressed based on the information, interests and habits stored in their profile. In addition to interests and information, various filter functions are available for demographic and geographical data. In addition, the target group selection function also offers other selection criteria such as educational background, relationship status and spoken languages. This gives you the opportunity to individually select your target group.

When you book Facebook Ads, you set a budget for each ad that you place. There are two types of budgets, the daily budget and the term or total budget. The daily budget is the average amount you're willing to spend per day for the entire duration of the ad. The runtime budget is the amount that you want to spend over the entire duration of the ad. This distinction allows the algorithm to use your budget more flexibly. The daily budget can therefore fluctuate, while the runtime budget determines the overall limit of the ad. You therefore set your budget for the advertisements yourself and can therefore address your target groups at low costs. Find out more here.

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Commitment — social responsibility and sustainability in hair salons

Many consumers are no longer just concerned with the service or the product alone. Clear conscience when buying a hair care product plays a major role these days and corporate social responsibility is expected. Get involved: from sustainability in the choice of care products to the regionality of the coffee you offer in your salon. With the younger generations in particular, you can score points with sustainability.

Call-to-action tips for social media

A call-to-action is a direct request to your visitors to take a specific action. They help to achieve specific goals or generate more interaction. A social media page without a call to action is a missed opportunity to take initiative and get your audience to take action. For example, motivate your visitors or customers to click on your site, take part in a survey, subscribe to your newsletter, or buy a care product. When creating call-to-action buttons, use clear, simple and specific words and short phrases. You should also use emotional, provocative words such as “now,” “fast,” or “immediately.”

Reviews — an important criterion for new customers

Pay attention to your reviews on Facebook, Google and Co., handle them professionally and influence them. So-called review management is part of it if you want to create an online presence. Be sure to use Google My Business. When looking for a new salon, most people today turn to search engines like Google and search for “hairdresser near me.” The better your Google reviews are, the higher your salon appears in search results.

With the WLAN marketing package from Socialwave, collecting positive Google reviews easier than ever before. Your customers will receive an email after their visit and will be asked to rate you online. Positive reviews are forwarded to Google, for example, and reviews from dissatisfied guests are sent to you via email as feedback. This gives you the opportunity to constantly improve yourself without damaging your online reputation.

Customer service — use your website and social media for customer service

You can also be reached via digital channels, from customer service inquiries to making appointments. Answer your customers' questions promptly and competently. Making an appointment with just a few steps on a smartphone or on a computer is not only interesting for busy customers, young people are also happy that they don't have to pick up the phone.

Make use of hashtags

Most social networks now use hashtags to categorize social media content and make it easier for users to find appropriate posts on a specific topic. For social media communication, hashtags are important parameters for turning your posts into searchable content. When you use hashtags in your public posts, anyone who searches for that hashtag can find your post. A well-considered use of strategically selected hashtags can have a significant impact on the visibility and reach of your social media posts.

Only use hashtags for posts that are relevant to the topic. Using fake hashtags just to get attention doesn't go down well with many users. For hashtags, multi-word terms or even entire phrases are often pulled together. However, try not to string too many words together. Also make sure that you can still understand the meaning of the hashtag. Furthermore, you should only use keywords and phrases for typical search terms related to your topic.

conclusion

Of course, all these points require time and work and cannot be implemented from now on. However, it is important not to be put off by this. Instead, recognize the benefits that social media can bring to your hair salon.

Ideally, start by creating a business profile on Google My Business. In this way, you can easily and quickly increase your discoverability and provide interested parties with the most important information, such as the address, telephone number and opening hours of your salon. For this purpose, you can also use the WiFi marketing package from Socialwave, to generate more Google reviews.

You are recommended to others on Facebook and thus create customer loyalty. You are sure to reach a large part of your customers here. No platform offers more reach than Facebook. Instagram acts in a similar way. This is where you create impression, reach and inspiration. It is the ideal channel to share impressions and stories from your hair salon on social media.

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