Modern recruiting — With these tools, dream applications will come to you as if by themselves

1.2 million. That is the number of workers that are currently being sought across all sectors of industry. During the corona pandemic, suitable personnel are scarce than ever before, and this poses major challenges for catering, hotel and retail businesses in particular. One main reason: After hard months of short-time work, many kitchen, service and sales staff have switched to professional fields and industries that can offer secure prospects regardless of corona measures. Do you run a restaurant, a hotel or a shop yourself and are looking in vain for suitable personnel? Don't despair, because according to a survey by the Hotel and Restaurant Association (Dehoga), 80% of restaurant operators are just like you. Cheer up! Experience shows that special paths must be taken in these special times. So what if we tell you that there are opportunities for people who love your company to reach out to you in order to fill the vacant positions satisfactorily without you having to actively search for them yourself? Put an end to expensive ads and advertisements on online job portals, where smaller companies usually go down anyway due to huge competition! We'll show you the most modern and effective recruitment tools to help you find the best chef, the most competent hairdresser or the most convincing salesperson for your company. Are you wondering how you can optimize the application process during periods of high incidence? We will answer this and much more for you below.

Only employees who really identify with your company — here's how

Imagine the ideal candidate for your company. Does he love your products, has identified with your brand for years and is literally eager to become part of your team? “Such applications are only available in dreams!” , you might be thinking now. Wrongly thought! Your future dream applicants are close to you and not on confusing job boards. “Where exactly?” , you ask? The answer is: directly at your location, in your restaurant, hair salon or retail establishment. After all, who identifies more with your food, your hair care products or your fashion than your customers themselves? With the following tools, you can turn enthusiastic customers into committed employees who love their work and do everything they can to make your company thrive. Simply because it sees more in your company than just an employer.

Pop-ups

The small additional windows in the user interface immediately attract the attention of users. So use one of the most effective marketing tools of all to search for staff locally in your shop without having to do any additional work yourself. How does that work, you ask yourself? It's simple: When a customer logs into the free Socialwave WiFi network provided by you, for example while waiting at the checkout, she comes into direct contact with a pop-up that immediately piques her interest. “Do you love our clothes, live the fashion lifestyle and can inspire others to share your passion? Then become part of our style-conscious and open-minded team now!” Since the customer is a big fan of your brand and is currently looking for a job change, the ad comes at the right time! Immediately afterwards, the young lady applies to you directly at the cash register.advantage: The spread of pop-ups is as low as hardly any other recruitment solution. In contrast to expensive advertisements on the Internet, you only address people who are really interested in your company.

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newsletters

What many people don't know is that job advertisements on the Internet often do not have the desired effect because the number of potential applicants is lower than the number of advertisements and potential employees usually apply for the advertisements of large companies. In addition, large companies have a significantly larger budget, which is why their ads are listed at the top, while yours can only be found on page five, six or seven. The solution to this problem is if you follow the following golden marketing rule: Addressing them directly is always the most efficient. Newsletters specifically target potential candidates and thus have an incredible success rate. According to the business magazine “t3n”, newsletters are opened 82% of the time. If these are then sent exclusively to interested parties, the success rate is profitably high. An example: Maximilian has been training twice a week in your gym for years. In order not to have to use up their mobile data volume while listening to music during units, the student logs into Socialwave's free WiFi network. After training, the sports enthusiast goes home and discovers the following newsletter in his e-mail inbox: “Sport is your life? Do you want to become part of our passionate team and help others get more exercise? Then apply to us now!” A perfect time, because Phil, the young student's training partner, recently told him that he was looking for a temporary job that would suit his sports studies. The next day, Maximilian immediately reports on the job advertisement and Phil applies to you before the training.advantage:Newsletters are often read at home or on the way home. As a result, there is a very high probability that, if the advertised position is not of interest to the newsletter subscriber himself, he will talk about it in his free time with friends or over dinner with the family. Since the subscriber's relatives usually have similar interests to themselves, the number of suitable applicants using the newsletter tool is greater than with most other tools.

Application process during the corona period — this is how it works safely & successfully

The first step is known to be the hardest. Congratulations, you have successfully completed it and the first interesting applicants have contacted you. But what's next? That's right, with the job interviews. At the moment, however, it is advisable to keep contacts with others to a minimum. This is in the interest of all entrepreneurs, as increasing infection figures would mean stricter measures, including lockdowns and business closures. So that this does not happen and that the application process can run securely for all parties involved, it is recommended that the interviews take place digitally for the time being. Do you have someone interested in the vacant position in the kitchen of your restaurant? A young lady with sales experience has applied to be a cashier in your clothing store? Would one of the members of your gym want to be part of your team? With the following guide, you can easily and easily check whether an applicant suits you or not, regardless of measures, available time and physical distance.

‍1. Defining framework conditions

‍After receiving the application documents or the personal application on site, it is important that you first clarify whether the applicant's basic ideas match yours. It is not necessary to see each other for this, a short telephone call of around ten minutes is completely sufficient. Questions to be clarified could include when the candidate would be available, what salary expectations he has and what competencies he has. When applying, simply ask for the telephone number of your counterpart.

‍2. A virtual meeting

‍The initial interview was promising and would you like to get to know the applicant better? Very good, then the next step is to send an invitation for a virtual meeting via email. As part of this initial acquaintance, it can now be clarified whether the candidate really suits you and your company philosophy. Does it represent the values of your brand? Are his ideas about work processes realistic? Does he have any interesting ideas for the future of your business? To find out all of this, it's best to use one of the two most popular tools for online meetings: Zoom or Google Meet. Simply ask the applicants for a suitable date and then create a corresponding link for the interview.

‍3. Training on site

‍Congratulations, thanks to modern recruitment tools, pop-ups and newsletters, you have found suitable applicants who have even reached out to you instead of the other way around. Getting to know each other for the first time has been successful and the framework conditions are also the same. But what is the best way to find out whether the chef is also culinary delightful, the saleswoman is open to customers or the hairdresser conjures up modern haircuts? That's right, you invite the person to try it out. Be sure to find out about the latest corona regulations and hygiene regulations in advance so that applicants feel comfortable with you too and there is nothing standing in the way of a successful cooperation starting.

conclusion

It is extremely difficult to find suitable personnel. But only if you keep making the same mistakes as your competition! Take a different path and start a successful future today by only hiring people who truly identify with your company. Turn enthusiastic customers into committed employees and ensure a secure perspective for your company that stands on firm footing regardless of corona measures and other external factors. With the Socialwave marketing package, you not only collect positive Google reviews and new customers, but also finally find exactly the staff that your hair salon, gym or bar business deserves. Namely the one who loves his work. This gives you the power to give your business a convincing long-term identity. Employees who represent your philosophy will also permanently convince guests of you. Don't waste any more time and make the personnel search for your company modern and efficient from now on. You can find more information about the Socialwave marketing package here.With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.