More customer information with WiFi tracking

Would you like to know how many customers visit your shop every day? How many of them are returning or new customers? Are you interested in how well your marketing strategies are working? The answer to all these questions can be found in one product: WiFi Tracking from Socialwave. This is a modern method of frequency measurement. In this article, we explain how the system works and how your company benefits from it.

1) What is WiFi Tracking?

WiFi Tracking gives you information about your customers. Simply explained, the system recognizes the customers' smartphones and therefore counts them. All data is collected anonymously, so that you are also on the safe side under data protection law. A widely used method of customer counting is the light barriers, which you all know. But these present you with a problem: You count everyone who goes out and in and makes no distinction between customers, prospects or employees. In addition, you will not receive any information about customer behavior within the store.

For this reason, you should use newer technologies. Because the Frequency measurement via WiFi can count much more than just customers.

2) How does frequency measurement via WLAN work?

The router placed in the store records the smartphones and can differentiate between new customers and returning customers. As a result, the system knows whether they are employees or customers — or even new customers or returning customers. In addition, the tracking range can be set optimally so that you also count passers-by. This offers interesting analysis options. How many passers-by actually enter your shop? In addition, this allows conclusions to be drawn about various promotional campaigns or shop window designs pull. Which design attracts a particularly large number of customers to your shop?

3) What information do you collect?

The Socialwave Analytics System provides you with intelligent information about your customers. All data about your location is available in the Socialwave portal. You can always have them displayed within the desired period of time and thus make comparisons. If you equip several branches with WiFi frequency measurement, you can easily compare the various locations. Links to other key figures, such as the number of cash receipts, the weather or the season, are also possible.

1. New customers — returning customers: The system tells you how many customers visited your store for the first time on the selected day. It is also important to know how large the proportion of returning or regular customers is.
2. Number of passers-by: How many passers-by actually entered your shop? This allows you to draw important conclusions about window design.
3. Bounce rate: It is also good to know how many people go to the store once and leave without having bought anything.
4. Length of stay: The WiFi tracking system also records the length of stay of customers. This will tell you what the average length of stay in your shop is and whether or how it is influenced by various actions.
5. Customer/purchase: One of the most important reasons why customer counting is so popular is to evaluate the relationship between customer and purchase. In the Socialwave Tracking Portal, this statement is available to you at any time.
6. Customer/Staff: The relationship between customers and personnel is also important for the efficiency of your business. You can ensure customer satisfaction by always having enough staff available at busy times. Just as you can save costs by not having too many staff in the shop at less busy times.

4) What are your benefits?

With the functions and features of Socialwave WiFi Tracking mentioned above, you benefit greatly from the modern method of customer counting. All information and data are clearly presented in the portal and are available to you at any time.

Use the passive counter to check the benefits of your advertising campaigns and make comparisons. What was the impact of the campaigns? Which changes within the business have the most positive effects on the length of stay? If you implement the information well, you will increase customer satisfaction and, as a result, sales.

Take advantage of digitization!

Retailers have many advantages over online shops. You can interact directly with your customers and convince them in a personal conversation. But there is one drawback: measuring customers is more difficult — but not impossible. With the ever-increasing competition from online shops, you should definitely focus on digitization. You have the advantage of meeting customers in person — but don't rest on your laurels, but now also get the advantage of online shops: measurability. With Socialwave WiFi Tracking, this is very easy.

If you want to get the most out of the product, combine passive tracking with active marketing. For this purpose, Socialwave offers guests WiFi with marketing. Your customers can log in to the free WLAN via Facebook, email or WhatsApp. This works with all smartphones, such as Android or Apple devices. Customers then do online marketing for you on Facebook and Google. In addition, you can easily maintain customer contact via automated email campaigns and the customer loyalty boost. You can find more information about this over here

In the Socialwave portal, you will then find both the options for active marketing and the information from the frequency meter. In doing so, you are making up for your disadvantages compared to the online market — and are even ahead of it by personal contact.

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