Marketing ideas for the whole year

The time has come — the year 2019 has begun. In addition to many good intentions in private life, business should also be boosted again in the new year. Marketing, especially online marketing, will once again play a decisive role this year.

But which marketing method is best? How can I retain existing customers and encourage them to buy more? New year, old questions. With our marketing ideas, they are well prepared for the whole year. Just be inspired by our marketing calendar for 2019.

Use email marketing

Although it is Email marketing It is not an innovative, new form of online marketing, it is still very effective. It is best to also point out your social media pages with appropriate buttons in your emails. This makes it easy to expand your reach on Facebook, Instagram and more.

With the help of e-mail newsletters, you can always keep your customers up to date and intensify customer loyalty. But be careful — avoid too many and frequent emails, as these quickly end up in the spam folder or make customers unsubscribe from your newsletter. It is also important to pay attention to the content of the emails. Always try to report on relevant topics for the customer and send emails with added value. This is the only way the customer will consistently read your newsletter.

Report on what?

Probably the hardest part of the whole thing is the content. The same old advertising emails are quickly hanging out at the customer's throat over and over again. But how do you find enough good content?

Tip: Refer to current events and include the seasons. In our marketing calendar for 2019, we list the most important events that are perfect for marketing campaigns.

For example, it is now a good idea in January to wish your customers a Happy New Year and draw your attention to any New Year's promotions. This is suitable for gyms, for example, as they have the most new registrations in January and have to outperform the competition with good offers.

Valentine's Day is also perfect for marketing purposes — whether it's a romantic dinner, delicious chocolate or beautiful flowers. Retail and gastronomy are booming on Valentine's Day. Use email newsletters to make your customers aware of the upcoming day early on. For example, you can add a “Reserve Now” button and encourage your guests to go out to eat in your restaurant on the romantic day.

In March and April, there is carnival and easter in front of the door. These two events are also good for increasing sales. Feel free to be a bit playful with the marketing ideas and use the Kindchen scheme. Pictures of disguised children or cute bunnies trigger positive feelings and thus encourage the willingness to buy.

Use social media in addition

You can also take advantage of Mother's and Father's Day in May and best inform your customers early on about suitable offers. Try to advertise heavily on social media, as that's the best way to reach young customers. After all, they are also the ones who want to give their parents a special treat on these days.

We have now arrived in summer. For hotels and holiday apartments, this means high season: Start advertising your offer in June at the latest. If you are not fully booked out in July/August, you can send an email to draw attention to tempting last-minute offers and fill your rooms. Auch gyms For example, they can advertise with certain “beachbody courses.”

In autumn, there is Oktoberfest, Halloween and Black Friday in front of the door. Black Friday is particularly interesting for retailers. The pressure from competitors, especially from online shops, is now so high that you have to convince customers with good special offers. Theme-based Oktoberfest or Halloween promotions are well suited for all industries.

At the end of the year, you should definitely give your loyal customer Merry Christmas and wish you a happy new year. This will make your customers remember you fondly. And remember: Not every email should be linked to a direct advertising message, but should also serve to establish a personal connection.

Turning marketing ideas into action

Now that you have enough marketing ideas for the whole year, all you have to do is put them into practice. But if you don't have a marketing department, this can be quite time-consuming and time-consuming.

However, there are many service providers who will help you with this work and offer automated services. A perfect solution to be able to determine the content yourself, but to automatically collect customer data, is WiFi hotspot from Socialwave. Every customer who logs into your company's WiFi hotspot automatically receives personalized emails. There are three automated emails that ask your customers for Google reviews, congratulate them on their birthday and encourage them to come back after a period of time specified by you. You decide which of your customers should receive which automated email when.

On certain occasions, such as the events mentioned above, you also have the option to create additional email campaigns and send them to your collected contacts. If, for example, you have planned a new opening or a specific celebration, you can simply send a one-time e-mail to all your customers here as well.

You can find more information about Socialwave's automated email marketing here. If you have any questions about designing email campaigns in the Socialwave customer portal, our customer service is always available.

conclusion

Get off to a good start to the new financial year and be inspired by our marketing calendar for 2019. Use email marketing to your advantage and increase customer loyalty and sales.

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