Customer WiFi in fashion stores

Customer WiFi in fashion stores

Free customer WiFi is also becoming increasingly popular in fashion stores. Not only customers, but also providers themselves, i.e. stores, benefit from customer WiFi in stores. According to studies by the German Trade Association and the Hamburg-based market and trend research institute EARSandEYES, 80% of retailers and 70% of German citizens want more public WiFi, especially in retail.

Customers particularly want free customer WiFi in fashion stores to bridge waiting times, ask friends and family for their opinion and order any out-of-stock items from the store's online shop or to check availability in other branches. Customer WiFi therefore offers a great advantage not only to direct customers but also to their accompanying persons.

However, retailers themselves also benefit from offering customer WiFi. On the one hand, bridging waiting times has been proven to significantly increase the time spent in the shop. On the other hand, it offers sellers the opportunity to actively respond to price comparisons or offers from competitors. For example, many customers already choose a specific product in store and in many cases even choose the color and size. However, they don't buy the product right away because they want to compare prices online at home first. Should it then turn out that the store you have already visited is actually one of the cheapest providers, at the same time as other Internet providers, the store still loses out 95% of the time, as customers then order from the comfort of their own home. To counteract this, it is worthwhile to offer customer WiFi, as customers can then compare prices on site and the seller has the opportunity to actively respond to the offer on the Internet. This does not always have to be done through price adjustments. Customers are also often happy to accept a free service or something similar and therefore decide to buy directly.

Overall, there are therefore many benefits for businesses: customer satisfaction, time spent in the store and sales figures are increased. Socialwave also offers significant marketing benefits, which also increases attractiveness for potential customers.

With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.