2-for-1: customer loyalty and new customers through voucher marketing

Well, are you in the mood for a cola right now? Then you're in luck, because the soft drink is free for you today! Doesn't that sound good? Almost too good to be true? They're right. At this point, however, we unfortunately have to disappoint you. Because unfortunately we don't even have a Coke for you. But businessman and pharmacist Asa Griggs Candler would certainly have given you a glass in 1892. This is how the pharmacy wholesaler marketed its product shortly after the Coca-Cola Company was founded. This meant not only a global premiere, during which the first Americans ever enjoyed the dark sweet drink, but also the birth of voucher marketing. In fact, Mr. Candler handed out handwritten notes that could be exchanged for a glass of Coca-Cola. The PR campaign grew rapidly and resulted in over eight and a half million vouchers being redeemed within the first 25 years of the company and establishing the brand internationally. A resounding success that did not go unnoticed by other companies, and so voucher marketing took the US market by storm. But even in Germany, vouchers are now the ultimate customer loyalty measure, with consumers valuing digital receipt the most: A full 82% of consumers open corresponding emails in order to obtain the vouchers they contain. 40% even share the offers with friends, thus increasing the reach of companies on their own. Online marketing through vouchers that are sent by email works excellently in all industries. Are you an operator of a company and want to know how you too can effectively and easily increase the success of your business through voucher marketing? Then enjoy a cold drink of your choice while you read the tips below.

How your company can benefit from vouchers

Increase the frequency of visits from your customersWith vouchers, you create attractive incentives so that your customers come to you even more often. A small case study: As an owner of a hair salon, you know that your customers visit you every eight weeks on average to get their hair cut. To increase the frequency of visits, you can give away vouchers with a redemption period of six weeks and thus ensure that your customers get sent to you 2.5 times more often per year. Assume that a haircut costs an average of 30 euros and 25 guests use the vouchers (20% discount), which they receive immediately after the visit. If these customers continued to come to you only every eight weeks, they would convert 4,500 euros per year. However, as a result of the voucher campaign, it is 5,100 euros, i.e. an impressive 600 euros more turnover per year for your salon.

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Upselling has never been easier

‍The list of benefits of voucher marketing seems almost endless and is much more far-reaching than customer loyalty itself. Your customers enjoy the promotions associated with the coupons and visit your store more frequently to take part in them. But the campaign itself, if you do it right, is just an offer to entice the customer to visit. In reality, you are interested in the many other products and services that, once the guest is already there, you can also advertise. An example: As a gym owner, you send a voucher for a free protein bar to every 100 members of your center. If a total of 40 of the 100 vouchers sent are redeemed, there will certainly be some of the guests who like the bar. As a result, they will regularly buy snacks from you from now on. In addition, when testing the bar, some athletes are inspired to buy a protein shake with a suitable shaker for on-the-go. Lo and behold! The campaign is a box office hit. By offering a one-time free protein bar, you have been able to attract numerous new customers willing to pay for your gym's snack bar! Congratulations, upselling has never been easier.

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Voucher expires? Remind your customers!

According to a study by Germany, 59% of German consumers redeem voucher vouchers shortly after receiving them. But what happens if the other 41% take too long? Vouchers fade or tear over time, get lost in a wallet between several cards or in drawers and are only found again after expiry. But not with you, because another advantage of the digital voucher is that you save yourself and your customers all that. And should a coupon still approach the expiration date, you can, for example, have a reminder email sent automatically one week before expiry thanks to the Socialwave marketing package. For example, the busy Mr. Back can still take advantage of the offer in your bakery branch, where he receives four pretzels for the price of three.

Turn customers into fans

150 milliseconds. According to a study by the Max Planck Institute for Economics, this is the time we need to subconsciously form a first impression. It's just as short as the blink of an eye when you blink. It only takes a total of 90 seconds for the first impression to be consciously formed. Not only can this be obtained extremely quickly, it is also extremely important. You can breathe deeply! Ms. Geiss's first visit to your optician shop, for example, was a success. Thanks to the free WiFi, your customer was able to bridge the waiting time to Skype with her niece, the advice was friendly and the right eyeglass frame was also found. A resounding success. But to ensure that all this not only benefits you in the short term, but also creates a long-term customer relationship, it is time to build on. The second impression is decisive. You must now show your clientele that you care more about them and that you are truly interested in a long-term relationship. Much like the second date. So when Ms. Geiss comes home in the evening, greet her with a gift: an e-mail voucher for discounted sunglasses. What a coincidence, because daughter Leonie was just looking for a chic accessory for a skiing holiday in Tyrol. You have already managed to convey a lasting and lasting effect. The entire Geiss family now has something positive in common with you and represents several new customers who have been able to retain you permanently. Very important: Be sure to have your vouchers individually designed so that Ms. Geiss can really identify with your brand. With the Socialwave marketing package, you have the option of adapting the design to your company and having your shop's logo integrated. This is how guests become fans, which is why the Geiss family is already looking forward to the next visit to their optician shop. The same applies to the next voucher.

conclusion

In a study by Deutschland Voucher, a proud 89% of the users surveyed stated that vouchers make them happy and represent real added value for them. No wonder, because we people like to save money, whether at the bakery, in the restaurant, when shopping or when booking a hotel. A win-win situation, because entrepreneurs increase both their turnover and customer satisfaction through voucher marketing. So don't hesitate and use the most effective and cost-effective tool for customer loyalty and customer acquisition since Coca-Cola was founded. Regardless of whether you want to offer discounted dental cleanings as a dentist or free beer as a restaurant operator. The Socialwave voucher tool turns interested parties into new customers, customers into fans and your business into an (even) more successful company. More information about the Socialwave marketing package can be found here.With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.