Low effort, high yield: Automated email marketing

1. What is automated email marketing?

Automated email marketing describes the automation of marketing processes with the help of suitable software. As part of this, emails are set up once using this software and sent automatically as soon as a predefined event occurs. What sounds very technical and impersonal up to this point allows you to send individual, target group-oriented emails. The aim of automated email marketing is to reduce your expenses while sending each recipient emails tailored to their needs. By individualizing and adapting emails to predefined events, the so-called trigger emails a particularly high level of feedback. You support your customers in the long term with suitable content and thus strengthen their loyalty and loyalty to your company.

2. Who is the use of automated email marketing useful for?

The prerequisite for sending automated emails is, of course, that exactly the expected events also occur. This could be, for example: date of birth, date of last purchase, date of registration, etc. If you have these details, you can in principle get started right away. You can usually find them either in your web shop, CRM or CMS system or other customer databases such as salesforce or Selltec. If your customer data is digitally available, nothing should stand in the way of using automated emails.

3. 5 examples of automated email marketing

1. Welcome series

New subscribers can be gradually introduced to companies and offers through targeted welcome series. The rule here is: The first impression counts. New subscribers should be encouraged to complete their profile information and to inform them about their interests and preferences. This makes it possible, for example, to identify at an early stage which special offers are suitable for email recipients.

2. Customer care

Automated email marketing is the perfect tool to conduct a regular dialogue via email with existing customers or to establish this with new customers for the time being. Maintaining an inventory means addressing contacts correctly according to their status and interests. It is important to focus on quality rather than quantity. The customer should feel comfortable and not oppressed.

3. Cross- and upselling

The potential of automated product recommendations is enormous. Such emails can be triggered by a purchase, a registration or a comparable action, with their content being automatically adjusted. The aim is to initiate follow-up sales or the sale of higher-quality and higher-priced offers. Special promotions, for example, can result in these repeat sales and also have a positive impact on customer loyalty to the company.

4. Reactivation

Companies should define when a customer is “inactive.” This period depends on the natural lifespan of the products, services, and offers offered. Possible indicators include not only a lack of openings and clicks, but also a lack of logins in user accounts and communities or a failure to update data. For example, inactive users can be asked to do so automatically — and be specifically stimulated during the following activity. If radio silence persists as a result, consideration can be given to removing these customers from the mailing list.

5. Trigger and transaction emails

The shipment of trigger emails is based on the fact that subscribers experience a specific event, which automatically sends a corresponding email in accordance with a pre-defined rule. These stand out clearly. The triggers for the emails are certain actions and not time programming. Transactional emails are sent automatically after an order, a purchase or a comparable customer transaction and usually have a reduced advertising character.

4. Benefits of automated email marketing at a glance

Time savings:

All steps from creation to dispatch are carried out digitally. Once set, emails can automatically be sent to all subscribers at the same time. However, updates, shutdowns or new installations of email campaigns must be considered and carried out at regular intervals.

Easy handling

This can be seen using the example of Socialwave Explain well. Stores get a router from us with which their customers can log in. As a result, stores receive users' email addresses, which they in turn can use for their email marketing. Stores can choose between the fully automated newsletter tool, which the stores have no work to do, or it is possible to create their own individual email campaigns with the premium package.

scalability

Email marketing is also growing with the company. In contrast, with paid advertising, reach and financial resources go hand in hand. In order to be able to reach more people, more money must necessarily be spent on it. In email marketing, on the other hand, it makes almost no difference whether there are hundreds or thousands of customers on the mailing list. The effort is not changing. With the premium package of Socialwave Up to 5000 emails can be sent per month.

Transparent performance monitoring

Through all statistics such as opening rate, Conversion rate or link clicks, detailed analyses can be made about how well or poorly the respective campaigns are performing. On the basis of this, decisions about future changes and adjustments can be made in a targeted manner.

Higher opening rates, click rates, conversion rates & improved ROI (return on investment):

Individual email campaigns tailored to the wishes and needs of customers increase the opening rate and CTR. With birthday wishes and discounts, for example, customers can be targeted specifically, which creates sympathy on the part of the customer.

5. Automated email marketing from Socialwave

With email marketing from Socialwave They can simply start today at low cost.

All important information about this at a glance:

• Easy creation of newsletters and promotions
• Easier operation thanks to ready-made templates
• HTML customization possible
• Flexible design, on request with images, links, etc.
• Full transparency through stored statistics

conclusion

Email marketing is an integral part of the marketing mix. With little effort and low costs, automated email marketing can save a lot of time. With the Marketing package from Socialwave You can use all the options and benefits of email marketing.

‍