Guest WiFi in apartments

Especially in times of corona, holidays in your own country are more popular than ever. From the North Sea to the Bavarian Forest, hotels, guesthouses and campsites are completely booked out, especially in high season. Holiday apartments are also particularly popular with holidaymakers, especially for families with children. The motto for all operators of holiday homes is therefore: be technically prepared - and use the current run for effective marketing measures. The all-in-one solution is called guest WiFi. Smartphones, computers and tablets take up a very large part of our time. Both in the professional world and in private life, the Internet has become an integral part of it. Although guests are looking for relaxation and peace, they cannot do without the Internet. The study commissioned by the digital association Bitkom shows that 89%, especially in the age group of 16 to 29 year olds, no longer want to do without the Internet while on vacation. But the Internet in accommodation also plays an important role for the 65+ generation, meaning that 46% cannot do without Internet access here, 84% among 30 to 49 year olds and 86% among 50 to 64 year olds.

What are the benefits of WiFi for guests?

Secure and stable WLAN is now one of the most important features of a holiday home for most guests. Accordingly, a well-functioning, fast WLAN network should be part of the basic equipment. The daily planning of holidaymakers depends largely on the weather and is often planned on site at short notice, so as the operator of a holiday apartment, you should provide your guests with a stable Internet connection. Although mobile Internet is available on mobile phones, this is often limited and not fully utilized in rural environments. So that your guests can still send messages to their friends and families via WhatsApp and the like and also post photos on their social media channels, it is very important to offer a functioning WLAN. In order to round off the evening in a relaxed manner, many, even on vacation, use streaming platforms such as Netflix, Disneyplus and Amazon Prime. In order to give guests the optimal “feel at home” effect, it is therefore simply necessary to set up a guest WLAN.

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Benefits for the owner of the holiday home

Setting up a guest WLAN in your holiday apartment not only offers customers enormous benefits, but also for you as an operator. With the right tools, you as a landlord can market yourself and your holiday home before, during and after using guest WiFi. We'll show you how it works here:

Positive Google reviews

One of the most important criteria for choosing a suitable holiday home is the reviews from other guests. Whether on Google, Tripadvisor or other sites, people today are always looking for accommodation options on the Internet and rely on the opinions of former guests. It is therefore important that you generate many authentic and positive reviews on Google, Tripadvisor & Co. This is easy to do with the Socialwave marketing package. Your guests will receive an email after their stay asking them to rate you. In this way, you automatically receive a positive review in a simple way, which leads you to new customers and a better ranking on different platforms. Negative reviews are not displayed online, because you will receive them as feedback via email.

Keep in touch with your guests

Another marketing tool is the newsletter. To ensure that your accommodation and the associated holiday memories are not forgotten, simply send your former guests automatically generated newsletters. These can include, for example, current offers or a birthday wish. In addition, together with our marketing team, you can design the newsletter according to your wishes. You also have the option of using emails and newsletters in numerous ways for various purposes.

Pop-up advertising space before logging in

Would you like to inform your guests about the most popular destinations in your city or suggest a good restaurant? The best way to achieve this is with pop-up advertising spaces. These are shown to guests before they log in. You can point out current offers and information by having the pop-ups individually designed or designed.

Increase social media presence

A lot of things happen on social media these days. Stories are posted, images and videos are shared with one click. It makes sense that your guests can log in via Instagram and Facebook. A predefined status message then appears on their bulletin board, which automatically advertises your holiday home. In addition, sharing the location draws the attention of other potential guests to your property. This increases your presence on social media channels enormously.

Coupons and discounts

Attractive offers are available so that you can turn your guests into regular guests. You can use vouchers and discounts to make it possible to retain guests. They send them vouchers either during their stay or within a certain period of time afterwards. You are free to decide this for yourself. With the Socialwave marketing package, the vouchers are then automatically sent to your guests. Customers will also receive a reminder email before the expiry date so that the voucher is not forgotten.

conclusion

The main goal of the owner of a holiday home is clearly a satisfied guest. Of course, guest satisfaction doesn't just depend on the WiFi connection, but this still plays an important role. We like to remember a relaxing vacation where we ended our evening with a movie without it being interrupted constantly because the connection was unstable. Setting up a guest WLAN offers both the guest and the operator many options. On the one hand, the guest is satisfied by offering them the “feel at home” effect and allowing them to stay without any restrictions. On the other hand, the landlord of the holiday apartment also has advantages, as he can present himself and his accommodation with the guest WiFi using various marketing tools. More information about the Socialwave marketing package can be found here.