Guest WiFi in the beauty & lifestyle sector

The beauty and lifestyle industry is flourishing. No wonder, because everyone likes to be pampered. Whether as a monthly beauty ritual, or for a special occasion: hairdressing, nail, cosmetic, massage or waxing studios are well attended. Tattoo studios are also becoming increasingly popular. If you want to offer customers modern service and keep up online, the beauty and lifestyle industry must also focus on digitization. For example, simply by using guests WiFi.

Why guest WiFi in the beauty industry?

Offering a free guest WiFi hotspot has many advantages. The focus is, of course, on the customer: Nowadays, you have your smartphone with you anytime, anywhere. The Internet is almost considered a basic need. In the waiting room, there is less and less access to the magazines on display; the majority pass the time on their mobile phones. Here, the options are endless: either you are active on social media platforms, chat, read newspapers, listen to music or answer emails. Customers need Internet for almost everything — they will therefore be happy to accept the free WLAN.

On the one hand, this makes the waiting time before the appointment more pleasant. Customers don't find the wait so annoying as they can pass their time well. This also improves the overall impression of the visit.

Rely on a professional hotspot provider, because this is the only way you are legally protected and GDPR-compliant.

Succeed online!

Word-of-mouth advertising or advertising in local magazines is no longer enough: anyone who wants to attract new customers should rely on online marketing. Because before services are visited in person, in most cases, they are googled first. Based on the online reviews, interested parties can form a comprehensive opinion and then make their decision.

First of all, it is important that your salon has an Internet presence. With a website, you are easier to find and can present your salon. Design the page as visually as possible so that the interested party immediately gets an impression of your shop. You can also use Google to MyBusinessapply for an entry so that you can also be easily found when searching on the local Internet. Yours will also be here Google reviews displayed.

Automated marketing through guest WiFi

Online presence well and good — But how does online marketing work now? It is important to be active on the right channels. Spread your advertising message via Facebook, Instagram, WhatsApp and email, for example. You can announce specific promotions (e.g. a free mask with a 60-minute facial treatment), post nice pictures of your salon, or about the latest beauty trends inform. What's important is that you build a relationship with your online readership.

You don't have time for all of this? Then let us help you. For example, you can hire an advertising agency or assign this task to an internet-savvy employee. But it's even easier: with the guest WiFi hotspot from Socialwave. Customers log in via Facebook, email or WhatsApp and benefit from free WiFi. They, in turn, benefit from the hotspot's automated marketing functions.

On the one hand, you can increase your reach on Facebook via the Facebook login, because after logging in, your customers mark their location in your salon, and all the customer's Facebook friends will know this. Since a Facebook user has an average of 400 friends, the post reaches a great many potential new customers.

On the other hand, you have the option to keep hotspot users up to date with automated email campaigns and also collect Google reviews. After logging in for the first time, customers receive an email asking them to rate you on Google. You can also advertise as a thank-you gift the next time you visit. This then also offers customers added value. If the customers were satisfied, they will certainly be happy to leave a review.

In addition to email campaigns, you can also contact your customers via WhatsApp — a relatively new type of online marketing. The advantage is that the chat is more personal than email and the opening rate is therefore even higher.

conclusion

The beauty industry should also rely on guest WiFi. For example, you can make waiting times more pleasant, distract you from pain when waxing or tattooing, or offer an appropriate service for a long wellness day at the SPA.

But above all, you should ensure a good Internet presence, as this is becoming increasingly important in the digital age. We are happy to help you with any questions you may have. Contact us and simply here.

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