Gym: What do your members really want

More members. Higher customer satisfaction. More revenue.

With the help of our marketing tips for gyms, you can draw attention to yourself as a gym owner and stand out from the competition. Regardless of whether you are existing or new customers, or even those who have not been to your studio for a long time: we will show you how to add or regain your members with simple tips and tricks.

Increase your turnover with more members in the gym: We'll show you how it works!

With our tips, you will be able to be positively remembered by your customers and at the same time respond to their wishes as much as possible. After all, good studio equipment and a diverse range of courses are no longer enough to satisfy members these days. And you know: The best marketing for a gym is its members.

High quality studio equipment

Even in a gym, the be-all and end-all for many customers: modern equipment.

However, it should not only look good, but also be of high quality: your equipment and the devices. Because anyone who pays a membership fee to a gym therefore expects good quality and a selection of training equipment. Members usually never know the calculations of a studio and suspect that you, as a gym operator, earn tons of money with the contributions. Members do not know (and do not even want to know) that this is not always the case. Nevertheless, or precisely because of this, they expect the highest quality.

A free weight area With different weights is a must for every studio and often also the heart of a studio. Competition-oriented manufacturers such as Eleiko, Concept II or Roque are not only used for cross-fit boxes. Members' demands are increasing. Many athletes today — much more than ever — want to stand in a squat rack and do free squats or deadlifts. Accordingly, you should meet this customer request. But be careful: Where deadlifts are used, members don't always pay attention to slow withdrawals. Be sure to check whether you need a new floor.

The cardio area should also be adequately equipped with treadmills, elliptical trainers and bicycle ergometers to optimally meet customer needs. Recently, ski rowers are also becoming increasingly popular and can be an important part of marketing for your gym.

You should also provide enough muscle building: from a weight station, pull-up bars and back extensors, you should provide your members with all sorts of equipment. By the way, Gym 80 as a manufacturer is also recognizable by some members. Something like this is much more important for member satisfaction than trying to save hell out with low-cost providers.

In order to make a good impression on your members, you should of course also training mats, exercise balls, tap boards and foam rollers are included. Here, many members are also increasingly demanding functional options such as the TRX, kettlebells or battle ropes.

If you specifically address older people, then there is no getting around electric-assisted strength training. Whether you choose E-Gym from the top dog or Milon equipment is a matter of taste. It is only important to recognize that this type of digitization of training can be an incredible customer magnet in the older market segment. The E-Circle is not only healthy and fairly safe to use, but can also become a popular meeting place in the morning and morning. Marketing for a gym is worth almost as much as an active, satisfied customer base of older members. They are very happy to recommend, are very loyal and often chat over a coffee at the bar.

dumbbells

Protein shakes to go — the fitness bar

Anyone who exercises regularly also pays attention to their diet and takes nutritional supplements and training boosters. Of course, protein shakes, the No. 1 source of protein, should not be missing from a sporting lifestyle. That is why it is particularly useful in gyms to have a bar with fitness supplements to set up. Your members can pick up their supplements before or after training and thus recharge their batteries. The bar also provides the perfect basis for feedback discussions with members.

If your members also meet for coffee and a bar at the bar, a popular hotspot quickly emerges. A gym also looks much more inviting to potential new members when some people sit at the bar and talk about God and the world. This effect is known in marketing for restaurateurs. People simply prefer to go to a full restaurant than to an empty one. True to the motto “If so many like it, it must be good. ”

Diverse course selection and support

A wide variety of courses are no longer uncommon in gyms. From yoga to Pilates, bodypump and Zumba: provide a wide range of classes in your studio. Even if not all courses are interesting for your customers, there are at least different program options to choose from.

Another important point in increasing customer satisfaction is detailed and continuous advice before, during or after training.

A caregiver should not only discuss personal goals with the client, but also design a training plan and act as a constant motivator. A personal trainer who provides his customers with advice and assistance not only ensures the correct use of the devices but also good customer loyalty in the long term.

fitness class

Location and training options

Another decisive point for your studio is clearly the Lage, because professionals will barely travel an hour to get to the studio after or before their work. Of course, as an operator of a fitness center, you cannot adapt to all locations, but always try to provide good transport connections for your members, whether with sufficient parking spaces or good public connections.

Stream music

In order to stay motivated and focused during training, many members use a simple means: They listen to music.

The latest offerings on the music app scene, such as Spotify, Deezer or Soundcloud, allow their users to access entire music albums, individual songs or audio books at any time via an app. The content is retrieved online and streamed by the user, which results in extremely rapid consumption of the contractually defined data volume of mobile phones.

Stream movies and series

But it's not just music that's being streamed everywhere today. Their members also watch films and series during training. In the past, it was books or even newspapers that members read on the treadmill. Today, it's just new Hollywood movies and the like. With providers such as Netflix, Amazon Prime or, more recently, Disney+, members are trying to get some distraction from the effort.

How Socialwave works — WiFi for members including gym marketing and digitization

Connect with Socialwave for free WiFi for guests with our extensive and fully automated marketing tool.

The Socialwave WiFi hotspot impresses with automated status messages on Facebook, email campaigns that keep customers informed about promotions, contract extensions and much more. It is also possible to use pop-up advertising spaces to address customers directly.

Installing the Socialwave Hotspot is very easy: Socialwave will send you a specially configured router for you, which you just have to connect to the power supply and your existing Internet router. Members of their gym can then log in to the guest WLAN either by entering their email address or via the Facebook login and use it without further restrictions.

If members register via the Facebook login, their Facebook page will automatically receive a Like leave them and also posted a message specified by them on the member's Facebook wall. With the help of these postings, you can actively recruit members by promising interested new customers a trial month or providing information about current events, such as an open house. Through these measures, the viral effect that Facebook has can be made best use of.

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