Facebook pages for restaurants

Do you run a restaurant and would also like to be present in the digital world? Then you need a Facebook page. Through this, you can communicate all important information, stay connected with your customers and strengthen the restaurant's image. Your fans have many friends on Facebook who are most likely also part of your target group. Since you can see what your friends are doing on the social network on Facebook, several users will become aware of your restaurant. Facebook pages also rank very well in Google. This must also be considered when choosing the name of your Facebook page. It is best to fill out all the information about your page. When a potential customer finds you via Facebook, they don't want to have to search long for the phone number or address. Also select an appropriate cover image. This also corresponds to free advertising space. For example, you can show a photo of one of your dishes or of the restaurant itself here.

1) Which social media sites should you rely on?

The Internet is teeming with platforms. It is important that you decide on which you want to promote your restaurant. Instagram, Twitter and are still the most popular at 1st place Facebook You can reach a lot of people on these platforms, so it's recommended to create a page on both Facebook and Instagram. Twitter is rather less suitable for online marketing by restaurants. The advantage of Facebook is that you can reach not only your guests but also their friends.

2) Use Facebook reach correctly!

The people who are your Facebook page Like (your “fans”) have many friends on Facebook, who are most likely also part of your target group. Facebook gives you the chance to reach out to all these friends and turn them into customers. Because when your fans share or “like” a post on your page, the fans' friends see it in turn. With actions such as “Share this post and get a free coffee the next time you visit”, you can quickly increase your reach, as it also brings added value to Facebook users. In this way, you can also quickly acquire new customers.More important than the reach of the posts is that your customers also accept them. The more comments and likes the post has, the more visible it is to your fans.To increase interaction, you can:

• Choose topics that are of interest to your fans and customers
• Use statistics from your site to analyze what your fans are doing and what topics they like to deal with the most
• Create added value for your users through posts
• Also create posts that are simply entertaining
• The statistics that Facebook provides also show the performance of your posts and the best times to post something

Don't forget to draw attention to your Facebook page through your other conventional media:

• Include a Facebook link on your website. This allows visitors to become fans directly
• Also mention your Facebook page on flyers, ads, letters, newsletters, and your menu

It's still true: The effect you can achieve with a Facebook page depends on the amount of effort you invest. The options on Facebook are varied, it is up to you how much you use them.

3) What should be considered when setting social media sites?

Since Google includes information such as social media pages in the ranking, it is important that you pay attention to all details when creating the page. The more matching information Google can find, the higher is your catering establishment's ranking in the Google search. Therefore, you should really name the Facebook and Instagram pages after your restaurant and store your website. Set opening hours, address, and telephone number so that guests and potential guests don't have to search long. You can also save your menu. Also choose a suitable profile and background image, as this also corresponds to free advertising space. For example, you can convince visitors to your site at first glance with appealing pictures of your meal.

4) What is the best thing to post?

Photo posts attract the most attention. The Instagram platform is therefore based only on image posts. The majority of posts on Facebook also contain images. Share photos of the dishes, furnishings and, if applicable, the outdoor area. Pictures of the team, or awards such as employee of the month, are also well received. In doing so, you build a personal bond with your guests and let them take a look behind the scenes. As already mentioned in point 2, activities that add value to the guest are always very suitable. Surveys or posts in general that invite interaction are also recommended. Because social media is basically about one thing: communication and networking. Communicate with your guests by asking questions and answering questions.So:

• Share photos of your dishes, especially if something changes on the menu
• Post pictures of your rooms and outdoor areas
• Identify employee of the month
• Post exclusive promotions, such as “two for one,” that are only valid for fans of your site

5) Complaint management via Facebook and Instagram!

Facebook and social networks aren't static and you can use them to build relationships with guests by both answering and asking questions.Facebook and Co. are a great way for any restaurant to find out what your guests think. Through surveys or direct feedback from guests, you can get suggestions for improving your restaurant. For example, you can ask which dishes, drinks, promotions or opening times are the most popular. In the event of complaints, you can react directly to assure the guest that you have taken note of the criticism and are working on it, or try to win the guest over again. Find out more about the right complaint management here.

6) Use statistics to optimize your Facebook page!

Use your site's statistics to analyze what your fans are doing and what topics they like to deal with the most. The statistics also show the performance of your posts and the best times when you should post to have the widest reach. Once you've figured that out, you can also create a posting calendar, with regular days and times when you want to post something so that your followers are always up to date.

7) How do you make your guests' attention to your profiles?

On the one hand, you should include links to your profiles on your website so that visitors can follow you directly. You can also draw attention to your profiles on flyers, in newsletters and on your menu and ask your guests to support you online as well. On the other hand, there are many food blogs and forums that specialize in restaurants in a particular city and post and rate them - the modern restaurant critics, so to speak. Get in touch and ask if you want to work with us. These food blogs have great potential for new customers for you. One example is the blogs from The Foodguide.Another option is to offer WiFi for guests with integrated marketing features. For example, your guests log in via Facebook and are then immediately asked to follow you or leave a location check-in. Guests benefit from free WLAN and you can promote your business online at the same time.

conclusion

It's still true: The effect you can achieve with a social media site depends on the amount of effort you invest. The options on Instagram and much more on Facebook are varied, it is up to you how much you use them. With our WiFi marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.