Create incentives for WiFi logins: 6 tips

A customer WLAN is one of the best approaches to create a bond with your own customers. It offers the opportunity to improve visitors' shopping experience while collecting essential information about customers. If you combine guest WiFi with WiFi tracking, you can find out how long a customer stays in the store or where they spend most of their time. This data and many more can ultimately be used to carry out targeted marketing. However, before this process can get started, customers must first log into the WLAN. It is precisely at this point that most attempts to use customer WiFi correctly fail, because many WLAN operators do not know how to properly create incentives for logging in. This blog post is intended to help with this issue. We'll show you 5 simple tips that make logging into your WiFi easier and get customers to do the same.

Draw attention to WiFi

In order for anyone to be able to log into your WLAN at all, your customers need to know that you offer guest WiFi. That is why you absolutely must advertise your WLAN network in your business premises and also in your shop window. The best way to do this is with stickers for shop windows or doors, so that it is immediately apparent from the outside that there is WiFi in your shop. You can also place displays on tables, shelves or counters so that you are made aware that you can use the existing WLAN even while shopping. In addition to these visual cues, depending on the type and size of the store, there are also other ways to make customers aware of the WLAN. If you have loudspeakers for music or announcements or the like, then you can also mention the guest WiFi from time to time. You can also train your sales staff to ask customers whether they have already logged in and tell them about the various benefits of WiFi. We'll explain how to create these benefits in the course of this post.

Make login data clearly visible

Now that your customers know about your guest WiFi, they still need to log in to the WLAN. To do this, they need the login details. Depending on how your customer WLAN works, this is at least the name of the WLAN network and perhaps also the password. So that your customers don't have any problems logging in, you should be able to find this data directly in the store. If you use something like the previously mentioned displays, you can print the data on it and use the attention of the customers you have won directly for yourself. If you are a restaurant owner, you can also print the data in your menu. Other options would be to display the information on flyers, posters or information boards within business premises. In addition to these options, there are countless other ways to make customers aware of the login details. We therefore advise you to develop your own creative ideas, as it is also important to set yourself apart from the norm. The aim of all ideas should be to draw the attention of as many guests as possible to the information.

Create rewards for WiFi logins

Many companies reward their customers for joining the company's fans on Facebook or other platforms. This type of reward system can also be used to market customer WiFi. For example, you can offer product samples or special offers for new customers who log into your WiFi network for the first time. With such incentives, you can easily increase your login numbers, because as soon as customers know that you are getting something for using WiFi, they are ready to log in much faster. When choosing samples and offers, you should be aware that the data you receive is worth significantly more in the long run than small portions of your income or product range.

Personalized offers for regular customers

When a customer logs into your WLAN, you can collect a large amount of customer data. For example, you'll get information about the demographics, such as the age or gender of your customers. You can use this information to create personalized offers for customers. For example, you can promote various items for men or women. These offers provide incentives to keep your customers signing in to your WiFi network after logging in for the first time. This enables you to achieve stronger customer loyalty and higher satisfaction among people who frequently shop at your store.

Integrate loyalty program with WiFi

Another way to incentivize WiFi logins and increase the number of logins is a loyalty program that is integrated into guest WiFi. For example, you could give your customers a product for every 10 or 20 logins or issue a voucher. In this way, you are constantly creating new incentives and may even attract new regular customers. As a result, customer WiFi is evolving from a simple service to a very effective marketing tool.

Create a positive experience

Although the many ways to create incentives are very important to get more customers to use your WiFi, there is one point that is most relevant. This point is creating a positive experience in conjunction with guest WiFi. Because even if the various incentives cause a customer to log into your WLAN, they won't do so again if logging in is too complicated or there are many problems with it. In the worst case scenario, the WLAN experience was so bad that the customer doesn't even want to come to your shop anymore. For this reason, it is essential to ensure that the entire login process is error-free and as easy as possible to ensure customer satisfaction.

Guest WiFi from Socialwave

Setting up a guest WLAN network is not easy, especially with regard to data protection and legal security. It is therefore a good idea to purchase the WLAN from an experienced partner. Socialwave is one such experienced partner. We offer you legally secure and GDPR-compliant WLAN for your customers together with a comprehensive WLAN marketing package. This package includes various ways to turn your WiFi into an effective marketing tool, such as pop-up ads or email campaigns. If you use our WiFi marketing package, you can also use all incentives to use the full potential of your network.

conclusion

In this blog post, we've shared 6 tips that can help you incentivize logging into your WiFi network. First, all information that your customers need to log in should be clearly visible on the business premises. You can also generate additional incentives through personalized offers, login rewards, and loyalty programs and collect repeat customers for your business at the same time. But, the most important thing when running a customer WiFi is that customers have a positive experience using the network. Everything should work as smoothly and simply as possible so that everyone can use your WiFi. With the WLAN marketing package from Socialwave, you get a legally secure, GDPR-compliant and, above all, proven WLAN network for your customers, which is equipped with a wide range of marketing functions.

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