7 tips for more customers in your store

The year 2019 may still be young, but you shouldn't waste any time developing the right strategy for a successful year. Of course, a steadily growing and satisfied customer base and effective customer loyalty are essential for every company, regardless of which industry. With our 7 tips, we help you retain existing customers, reach new ones and regain former ones. This will also make the new year a successful phase in your company's history.

1. Know your customer

The first step of any business planning should start with a profile of your customers that is as detailed as possible. Because attracting new customers only works if you actually know them. Based on the product that you offer, you should be aware of which target group you want to address. It is no longer enough to only know superficial information about your customers — rather, you should know essential information such as the average age, gender or their interests. On the one hand, you can use this data to constantly improve your product, and on the other hand, you can adjust your marketing measures to ensure that you reach your target group.

Surveys are a good way to obtain such essential data. Tools such as SurveyMonkey can help you create tailor-made online surveys with which you can get to know your customers and their needs better. Another option is guest WiFi access from Socialwave Dar. As the customer uses your public network, the portal automatically collects data and makes it available to you as statistics.

2. Improve the shopping experience

However, you should also get to know your customers outside of the product range. Also give customers the opportunity to give you feedback about their visit to you. You can use the wishes and suggestions you have expressed to improve your shopping experience. In this way, they ensure that the customer is happy to be in your store. A representative Survey by the digital association Bitkom revealed that around half of all Internet users aged 14 and over want a hotspot when shopping in order to save their own data volume. Similar findings were also shown by surveys in the Hotel sector. Free WiFi access helps customers to bridge waiting times or take advantage of your online offerings.

As a managing director, you must not ignore such basic needs. Always remember that a satisfied customer is not only likely to be happy to return, but may also draw the attention of their circle of acquaintances to your business. This has a positive effect on the growth of your customer base:

A satisfied customer is one of the most effective marketing and advertising tools a small business can ever have.

3. Increase your visibility

In order for your existing customers to recommend you, on the one hand, you need a good product that meets the desired requirements. Through word of mouth alone, you can secure a growing influx of new customers. However, this visibility can also be promoted through further targeted measures. For example, visit trade fairs and give presentations. At the same time, you should always draw attention to special offers, discount campaigns and new products via various media. It pays off here if you have an email address from your customers and prospects that you can use to get in touch. With effective newsletter marketing (but also with classic print media), you can keep everyone up to date and increase your customer loyalty. It also helps you to reactivate customers who have not been in your store for a long time.

4. Be present online

This public image can be increased, in particular, through a strong online presence. A well-structured and trendy website is now standard in every industry. Especially in retail, an online shop is very good, which allows your customers to access your offer around the clock.

Don't underestimate the impact that social media can have! A Facebook page that announces news and on which customers can share their shopping experience with others makes it possible to improve your public image many times over. Or write a blog and share interesting articles from your industry and new products with your customers.

5. Provide the best service

Nowadays, a good product alone is often no longer enough. Negative press about inadequate customer service and support can cost a store its most loyal customers. Since customer reviews in the times of Google reviews, tripadvisor, or Yelp are more publicly available than ever before, it is all the more important to provide good customer service. Good reviews are highly attractive for potential customers due to their public impact. At the same time, good support secures you loyal customers. Don't be afraid to actively ask your customers for feedback, whether in person or via social media. About WLAN-Portal from Socialwave You can direct visitors to your store to your Facebook or Google page so that they can leave a review for them there.

6. Team up

A good way to generate new customers in the marketing world is a”host beneficiary“arrangement. This involves a start-up, the “beneficiary”, joining forces with an already established business, the “host.” The “host” offers its loyal customers a special offer from the start-up as a reward. While the established business rewards its loyal customers for free, the newcomer receives new customer contacts for little money. Of course, this is only possible if both companies address a similar target group.

7. Stand out

However, the most important tip for a continuous influx of new customers remains: Set yourself apart from the crowd! Whether it's a sophisticated product, outstanding service, tempting offers, a strong online presence or an appealing facility — use every opportunity to stand out! This is the only way to give the customer a reason to choose your offer over the competition.

conclusion

A loyal and constantly growing customer base is essential for any business that wants to establish itself over a longer period of time, but at the same time, there are many different ways to achieve just that.

With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.