6 things to consider when it comes to customer WiFi

Free guest WiFi is now expected by the majority as a free additional service — be it in a hotel, restaurant, café, gym, hairdresser or retail. It is therefore advisable for every B2C company to provide a customer with a WLAN hotspot. Here are 6 things to consider before installing a hotspot.

1) What do you want to achieve with the WLAN hotspot?

First, you should think about what you want to achieve with the hotspot. Would you simply like to provide your guests or customers with simple Internet access? Or do you want to offer Internet and add value at the same time? There are various hotspot providers with different solutions. The Socialwave Hotspot For example, combines customers with WiFi with modern marketing. This means that your company benefits from every login, as marketing can be carried out via Facebook, email and WhatsApp.

2) Bandwidth

When it comes to WiFi, one thing in particular is very important: bandwidth. Make sure that your company's Internet connection has enough bandwidth. How much bandwidth is required depends on the guests and their surfing behavior. A popular way to test speed is online Speed test. However, it must be emphasized that the speed test cannot bring about a final decision, as it must always be decided on a case-by-case basis.

3) Spatial coverage

Another important point is WiFi coverage. Since modern routers are very powerful, they radiate far enough in most restaurants, gyms, etc. However, if the area to be equipped extends over several floors and rooms, amplifiers must be used. In this case, access points must be used. They receive the WLAN and send it out again at full strength. In the best case, a wired solution should be used to provide the customer with an optimal Internet connection. If you are unsure about the infrastructure of your network, please feel free to contact us over here

4) Legal certainty

Protection on your part is also important. Despite the abolition of liability for interference, you should be aware that there are legal risks. To be completely secure and set up a legally secure WLAN, choose a professional hotspot provider. If illegal sites are accessed or illegal downloads are carried out, you are on the safe side with a professional solution from a hotspot provider, such as Socialwave. More information on the current legal situation and what happened as a result of the liability for interference can be found here.

5) Modern login

In any case, you should use modern login methods. In the digital world, it is more important than ever to keep up with the times. Notes with username, coupon printer and passwords are out of date — login via social media, however, is modern and easy. Users of the Socialwave Hotspot can log in via Facebook, email and WhatsApp. It's easy, fast and digital. So keep up with the times and offer easy login methods for your WiFi hotspot.

6) Free customer WiFi

Finally, we recommend that you provide customers with WiFi free of charge for your customers or guests. This is accepted as a good service by your customer and thus contributes to customer loyalty. You can also use your customers' logins for advertising purposes, provided you give your consent — another reason to offer WiFi to your guests free of charge. In this context, it is also a popular way to draw attention to free WiFi — for example with “free WiFi” stickers on the door or in the menu.

Conclusion:

After you have thought about the 6 points mentioned above and defined your marketing goals, there is nothing standing in the way of your customer WLAN. We will be happy to help you with any further questions and then with the installation of your Socialwave hotspot. contact us here.

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