5 tips for patient WiFi in your doctor's practice - practice marketing (2020)

In many cases, the waiting time at the doctor is significantly longer than the treatment time. The majority of a doctor's visit is therefore spent in the waiting room despite an appointment — on average, that is 27 minutes per doctor's visit for Germans. And how do you pass the time? Reading circle was yesterday - today is WiFi. With these 5 tips for WiFi in your doctor's practice, we'll explain why and what you should pay attention to.

Tip 1: Up-to-date service

How to in the following statistics of Statista As you can see, waiting times are enormous, as doctors are often overburdened. Only 10% of Germans take their doctor's appointments or waiting time and over 25% wait an average of over 30 minutes per doctor's appointment.

As a result, the majority of long-waiting patients are dissatisfied with the service provided by the respective doctor. It is therefore important for medical practices to make the waiting time more pleasant for patients. Patient WiFi offers great potential for clinical institutions such as medical practices or medical centers. Because when you go into your waiting room to call a patient these days, the majority of people waiting are sitting on their smartphones and passing the time. Patients are grateful for free WiFi access, as this allows them to save their data volume. This also makes it possible, for example, to watch videos, browse on social media or stream music, which contributes to the pleasant design.

Working patients also benefit from WiFi in medical practices, as they can access and answer emails while waiting and can therefore use the waiting time as working time.

The modern service of a free patient WLAN promotes patients' loyalty to the practice.

Tip 2: Legal protection

Data protection is always important, but especially in medical practices. It is important that confidential patient data cannot be shared with third parties. To prevent access to your database, you should set up a separate, external WLAN network for patients. Professional hotspot providers can help you with this and ensure that there is no security gap in your WiFi hotspot.

Another important point is liability for faults. As an operator, you can no longer be held responsible for downloading illegal files from your guest network. Nevertheless, there may be legal consequences if one of your patients engages in illegal file sharing. You can find out more about this here.

To prevent this, you should definitely work with a hotspot provider such as Socialwave work together. Each patient must log in to an upstream login screen and agree to the terms of use before they can use the WLAN. In the event of a warning, you can therefore deny all guilt. With a professional hotspot, you're on the safe side.

Tip 3: Comprehensive coverage

Medical practices, joint practices or medical centers usually cover large areas. Before installing a WLAN hotspot, it is important to think about the area to be equipped. Should the patient only have WiFi in the waiting room and at the reception? Or in practice as a whole?

Depending on this, additional amplifiers may be required to ensure a good Internet connection throughout the area. Since the hotspot is connected to your DSL router, cables or air bridges are therefore necessary to get the signal to the desired locations.

It's best to let yourself personal adviceto find the best solution for your practice.

Tip 4: Easy login

The easiest way to access the Internet would, of course, be an open, unsecured hotspot. However, as mentioned in tip 2, this is far too risky. Therefore, the necessary login should be made as simple as possible. Your patients don't want to enter long passwords, but want to log into the hotspot quickly and independently.

With the Socialwave Hotspot, your patients can choose between Facebook, email or WhatsApp as a login option.

Tip 5: Connect a WiFi hotspot with practice marketing

In addition to the benefits for your patients, you and your practice can also benefit from a WLAN hotspot. Using the login methods mentioned above to the hotspot, you can ask your patients to recommend you on Facebook, for example. Automated email campaigns also give you the opportunity to stay in touch with your patients and inform you about news. For recurring examinations, such as the six-monthly check-up, your patients are automatically reminded by email to make an appointment.

In the age of the Internet, online presence is also becoming increasingly important for doctors. It is increasingly common for people to search for a doctor first on the Internet. On the doctors' rating platform Jameda Patients diligently rate their doctors and describe their experiences. In addition to Jameda, the Google ranking, which improves through reviews, is of course also important for doctors.

With patient WiFi, you can ask your patients to rate Jameda via WhatsApp or email. This increases your reach on the Internet and you can be found faster than other doctors.

Conclusion:

So use a modern patient WiFi system with professional hardware and software and get a non-binding offer create for your doctor's office.

With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.