How tattoo parlors stand out from the crowd

webpage

Your website is where potential customers find out about your studio. Therefore, every reputable tattoo parlor should have a well-thought-out website. Through your website, your visitors can find out your location, contact details and opening hours and also quickly get an overview of your services. Once you have entered the most important information, it's time to design your page. Choose a style that matches your studio's identity. If you have specialized in one style of your art (blackwork, watercolor, etc.), you can transfer this to your website. As a result, visitors can immediately see whether they are in the right place with you. The look of the website is particularly important for tattoo studios, because their work is combined with creativity and aesthetics. Even more important than the look of the page is its functionality. Long loading times or links that lead nowhere are a no-go. In addition, the site must work both on a PC and on a mobile phone. This means, for example, that content must be displayed correctly on all devices, because more and more people are using their smartphones to surf the Internet. A homepage is the most important point of contact for potential customers and therefore the first step for successful online marketing.

social media

Channels like Facebook, Instagram, and YouTube help you get noticed. Especially when it comes to tattoos, a picture says more than 1000 words! With social media, you can reach numerous potential new customers cost-effectively and at the same time increase your presence on the Internet. At the beginning, there are a few questions to answer: What should my pages look like? What content do I want to post and how often? How much time do I have available for social media? Your channels represent your company to the outside world, which is why they should look similar to your website or studio. Do you have a logo? Good! Use it on social networks. Talk (or rather write) with your customers as you would locally, because that creates consistency across all platforms. The prerequisite for successful social media marketing is that you regularly publish high-quality content. You also need patience, because setting up new channels takes time in two ways. For one thing, it takes a while for new channels to get significant reach. On the other hand, they must be continuously fed with content that takes time to create and publish. It doesn't have to be a photo shoot from a professional, because smartphones have good cameras installed these days. Make sure the images are sharp and well-lit. Avoid heavy editing, because when a potential customer specifically searches for a new tattoo artist, they want to see the artist's genuine, unadulterated work. Another advantage of social media is that it is the preferred means of communication for many customers. Therefore, make sure that information such as your opening hours or address is always up to date.

Influencer marketing

Influencers are people who have a wide reach and a high level of recognition on social media. The term comes from the English verb “to influence” and translates as “to influence.” If you work with influencers, your advantage is that you use their reach and thus reach more people. There are different ways you can work with influencers. If you're a sponsor, you pay for a spot in one of the influencer's posts or videos. The basic principle is reminiscent of television advertising and the mention of your company does not necessarily have anything to do with the topic of the article. This approach is useful when you work with influencers who have a particularly wide reach. The probability that the audience will also include people who are interested in tattoos is then very high. Collaborations in which the influencer himself uses the cooperating company's product are usually more effective. In your case, this means that you get a free or discounted tattoo for the influencer and in return, they create a post and thus direct their viewers to your website or social media channels. If the influencer basically creates tattoo-related content, you can be sure that you're targeting the right target group. Ultimately, influencer marketing involves weighing up the quality and quantity of the target group. If the influencer you want to work with has a smaller audience but they're very interested in tattoos, they might be better suited than an influencer who has more viewers but who aren't interested in tattoos.

Positive reviews

Online reviews, specifically those on google, have become enormously important for a company's website, because people often trust what consumers say more than what the operators themselves say. This is one of the reasons why you should collect as many positive reviews as possible. It is often worthwhile simply to ask for a review. A particularly good opportunity is shortly after the prick, because now customers are particularly happy about the new tattoo and are accordingly euphoric. When you see that your customer is happy with your work, ask for a review. Be careful when it comes to gifts or discounts, as consideration for reviews is now prohibited! If you once negative feedback received in an evaluation, you should handle it professionally. Thank you for tips and assure your customer that they will follow up on them. Always be factual and apologize when appropriate. Remember: Negative feedback often also represents an opportunity to improve. The easiest way to collect positive reviews is with the Socialwave marketing package. By scanning a QR code or logging into the Socialwave customer WLAN, your customer is asked to submit a review. The system automatically filters out negative reviews and forwards them to you unpublished. By the way — although that Buy from Google reviews appears attractive to many entrepreneurs at first glance, it violates Google's guidelines and also violates the Unfair Competition Act. Buying reviews is therefore illegal!

newsletters

A whopping 65% of tattooed people put themselves under the needle several times. For you, this means that two out of three new customers are potential regular customers. This has many advantages for you as an operator, because regular customers are already convinced of the quality of your work and will also be happy to recommend you. To keep your customers coming back, you need to be remembered by them. A good way to remind your customers of you is Email newsletter. You can use them to draw attention to special offers, workshops, or new products. For example, many tattoo studios also offer piercings. With newsletters, you can show a preview of your new product range. In addition, you can always keep your customers up to date with newsletters and inform you about new opening hours or trade fair dates, for example. With effective email marketing, you increase customer loyalty and reactivate customers who have not been in your studio for a long time. In order for the newsletter to end up in the right place, you need the email addresses of your customers and their express consent that you can send them emails. Many Companies are unknowingly making themselves liable to prosecutionbecause they do not have the appropriate consent. If you use the Socialwave marketing package, email addresses are automatically and 100% legally compliant when you log in to Guest WiFi or when handing in a valuation saved.

conclusion

Nowadays, the online presence plays a central role in the success of a company. With our 5 online marketing tips for tattoo studios, you are guaranteed to get more new customers, improve customer loyalty and stand out from the crowd. With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.