Christmas shopping in the catering industry

The Christmas business in the catering industry is a good opportunity to bring the end of the year to a positive end and to boost sales once again. There are a variety of options available for this purpose. However, in order to make the last month of the year right, it is important not to pick up and implement every tip from the Internet. You should pay close attention to which options suit your own business and also look authentic. We'll show you five tips that should serve as inspiration.

5 tips on how to boost Christmas business in the catering industry:

1. Vouchers as Christmas gifts: Is there anything better than giving away time together? During the Christmas season, offer your customers vouchers for romantic dinners, special menus or unusual evenings. Because giving the gift of time together is not only very personal. A voucher can be redeemed flexibly and binds customers to your company. It is important that redemption periods are firmly defined for the various variants. For example, a special winter menu that can only be redeemed until the end of February. Such a gift idea can also be suggested to satisfied customers directly after the visit or during the checkout process. This ensures that the good food and excellent service are still fully available to the interested party.
2. Special Christmas dishes and decorations: Many customers want a special offer over the Christmas season so that their trip to a restaurant, for example, is exceptional. In order to meet this requirement, it is important, among other things, to offer customers a Christmassy atmosphere. Care must be taken to ensure a uniform and consistent decoration. The decoration options range from simple accents to an unusual Christmas design throughout the company.
3. Promote Christmas campaigns via social media and newsletters: If you offer special Christmas promotions, it is very important that they are available social media channels to promote. If you regularly send newsletters to existing customers, it makes sense to inform them with a special Christmas letter. This also includes minor changes, such as special menus or dishes that are only offered over the Christmas season.
4. Offering Christmas recipes for customers: At this special time of year, many people pick up the cookbook again to bake cookies, invite friends over for dinner or simply try something new again. Give your customers a special treat and give them a small flyer with 2-3 recipes for cookies or dishes that can be cooked at home the next time. With this simple idea, you can set yourself apart from competitors and retain customers with the company.
5. Reward for your employees: Christmas shopping in the catering industry can be a stressful and nerve-wracking time for you and your employees. Reward your employees after a busy month of work with a joint trip or a small personal gift. Because without motivated employees, the best concept cannot be implemented. With a small gift, you show understanding and express your appreciation to colleagues.