Socialwave is unitex's new partner

Since 01.08.2016, Socialwave GmbH has been unitex's new partner

unitex is an association group in the textiles sector and is appreciated by its members of the textile retail sector for optimising conditions, improving workflow and simplifying the back office.

Unitex stands above all for safety combined with added value through the central regulation of the group. It thus simplifies the accounting of its members as well as that of its suppliers. Unitex is thus optimally adapted to the current requirements and needs of the market.

Through the cooperation with Socialwave, unitex members should be made aware of the increasing relevance of added value for customers in fashion retail. The demand for WLAN access from customers is constantly increasing. It is therefore important for fashion stores to meet their needs in order to be able to meet the demands of the market. The benefits of the hotspot are particularly due to the extended length of time customers spend in the shop and the resulting increased likelihood that they will buy a product.

In addition, offline analytics from Socialwave enable fashion stores to generate relevant data in order to be able to better exploit the efficiency of the business. Anonymized user data is generated. This is done by tracking passers-by and shop visitors, customer classifications, i.e. the number of new and returning customers, and the targeted analysis of specific shop areas. This allows businesses to better assess the effectiveness of campaigns and then optimize them.

All unitex members benefit from special prices offered by Socialwave.

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