Marketing 2.0: Social Media Marketing

What is social media marketing?

With the development of Web 2.0, social media marketing has become indispensable, especially when it comes to customer communication. But what is social media marketing anyway?

Social media marketing basically means all measures that are taken via social media to achieve corporate goals, such as increasing brand awareness. As the name suggests, it is nothing more than online marketing, in which facebook, instagram, Snapchat, twitter and Co. are used to pursue various marketing strategies. The most common social media and their benefits, how to integrate social media marketing into your company and how Socialwave We have summarized this blog post to support you with social media marketing.

The most common social media

Everyone knows them and has installed the apps on their mobile phones. Whether it's Facebook, Instagram, Snapchat or WhatsApp — it's hard to imagine our lives without them. Everyone is online and available 24/7. That is exactly why more and more companies are using these platforms as communication channels with their customers.

facebook

With 1.56 billion daily users This platform has become an integral part of social media marketing. The big advantage of facebook Is that there is no need to have a mega budget to do effective marketing. For every small business, Facebook offers free tools, such as a free company page. For companies with a larger budget, it is of course also possible to place banner advertising and effectively address their target group.

instagram

Anyone who wants more commitment uses instagram. Because nowhere is interaction with followers as great as on this social network. It is therefore ideal for strengthening customer loyalty. In order to build up a successful, healthily growing company profile, there are of course a few rules to follow. Simply buying followers doesn't make much sense. After all, the so-called “bots” don't buy their own product/service. With regular postings, two-way interaction and the use of relevant hashtags, you can increase your reach.

whatsapp

Loud Statista Is whatsapp The most used messenger service today. So why shouldn't companies also use Messenger as a communication tool for their customers? Because WhatsApp has enormous potential. Customers can be reached immediately without large wastage and thus be provided with information or offers via short text messages.

Social media marketing for your company — this is how customers or guests become fans

The presence of companies on social networks is a matter of course these days. But unfortunately it is not as easy as it sounds. You can gain a lot as a company with social media marketing, but you should pay attention to a few important things in order to be successful with it. The first rule: it is not important or necessary to be present on all social networks. The platform on which your potential customers are staying should be used. To find out, it is important to know your target group and define it.

Explicit goals must also be set and analysed. What do you want to achieve with your online presence? Should awareness be increased or the image improved? The resources that are required also play a major role. Social media marketing is not a follower and takes a lot of time.

Marketing via social networks only works if the company's public image is authentic. You should therefore establish an online identity for your company and maintain it on the selected social networks. You can ask yourself questions such as “Who do we want to be” and “What should our brand represent? “Ask.

Social media marketing with Socialwave

Auch Socialwave Knows the importance of social networks and offers your companies a guest WiFi hotspot with integrated marketing functions to improve and strengthen your online presence on social networks and thus increase customer loyalty. With the various login methods, your guests are directed specifically to your desired page (website, Facebook and now Instagram page) after logging into your hotspot. Thanks to Facebook likes and the location check-in, you can therefore Strengthen your online presence Or generate new followers on Instagram. In order to strengthen direct customer contact, Socialwave offers all its customers the popular WhatsApp login To do effective marketing with this social network as well.

You can find more information about our social media marketing tools here.

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