0 5 Online Marketing Trends [2018]

There is always something going on in the world of advertising. As a result, there are always new online marketing trends. This month, we've picked out five interesting articles for you. So have fun clicking through!

1. How Pinterest drives users' buying processes

(onlinemarketing.de GmbH)

Marketing via social media is nothing new anymore. The new Pinterest study shows why companies should now also advertise on Pinterest in addition to the most popular social media such as Facebook, Instagram and YouTube. Because the platform serves as a source of inspiration and decision-making aid when making a purchase. That's why marketing via Pinterest not only ensures branding, but also more conversions.

2. What companies should consider when it comes to SEO in 2018

(horizon)

SEO is still one of the basic principles of digital marketing. The article provides information about the latest trends that need to be considered if you want to be listed at the top of Google. The two decisive factors here will be mobile optimization (adaptation of the website to smartphones) and adaptation to voice search.

3. Influencer marketing will become firmly established

(Springer Professional)

What does the term influencer actually mean? Is influencer marketing a long-term thing? Sascha Schulz answers these and many other questions about the new marketing hit in an interview with Springer. You will also learn why your company should also benefit from so-called “self-publishers,” arguably one of the most popular online marketing trends of this year.

4. In direct contact with customers: The power of messenger marketing

(Performics)

Another of the many online marketing trends is messenger marketing. With the high use of messenger services in everyday life, it makes sense to use them to get in touch with customers. Using services like WhatsApp, sharing news, promotions, images, or videos has never been easier. In addition, the interaction rate is higher than in traditional email marketing, for example.

5. Between big data and creativity: Can robots do better marketing?

(Neue Mediengesellschaft Ulm mbH)

In today's age, data-driven communication is indispensable, but many companies are still overwhelmed by the evaluation of data. Although artificial intelligence could help and evaluate the data, there is still a need for the proper use of AI through human control. In other words, the fear of machines is unfounded, as they can help us but cannot replace us.

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