Happy new year! With New Year's marketing for firecracker sales

New year, new luck! 2022 is just around the corner and every third person in Germany is making good resolutions for the new year. Since the Christmas season is now over, many people are replacing gingerbread, mulled wine and goose with treadmills, barbells and protein shakes. According to a study by Statista, every fifth German wants to lose weight after the holidays. Healthy eating and more exercise are now more important than ever for Germans. A proud 61% of respondents said they wanted to adjust their lifestyle accordingly. Are you an operator of a fitness studio? Perfect, then you now have the chance to help your company launch into the new year through effective New Year marketing. So it's high time to set your resolutions for the new year for you too! Take advantage of the breath of fresh air that the turn of the year brings to many new customers than ever before. But it's not just gym operators who are in demand now. Owners of optician shops, barber shops and fashion stores can also fulfill good intentions and earn the business of a lifetime at the same time. One reason: the dream of true love! Finding the right partner is one of the top resolutions for the new year. This is a reason for many to make a visual change of type. When is there a more ideal time to finally buy new glasses that really fit your face shape? Right, not at all! When, if not now, show courage and choose the hairstyle you've been toying with all year round. People spent the whole year buying gifts for their loved ones. Now it's your turn to stock up on valuable clothes. In short: At the turn of the year, what lasts is consumed. The countdown is on! Use the following marketing guide to make your business more successful than ever before towards the New Year.

The most important tools & how they boost your business

Social media: present your business to the whole town

Do you run an optician shop and offer your customers discounts at the turn of the year? Very good, but now also make sure that everyone knows it. Instagram and Facebook offer you the opportunity to share your offer both as an image contribution in the feed and as a video in the story. “20% on all versions — only until 31.12.” The slogan for your successful marathon at the end of the year could be something like this. With just a few clicks, you can ensure that you will soon be able to welcome all those around you who want to reinvent themselves visually in the new year.

Fulfill resolutions and collect positive Google reviews

An example:Ms. Klenze wants a new hairstyle at the turn of the year and is therefore visiting her hair salon for the first time. However, she will only come back if she is impressed by the cut and service. Do you know what Mrs. Müller will only do if you satisfy her? That's right, she'll recommend your business to others. Positive reviews are among the most important tools for acquiring new customers, as almost half of all searches on Google have a local connection. “Expert advice, individual and friendly. The cut looks great and the salon invites you to relax!” , Mrs. Klenze's review of your hair salon could be something like this. Following publication, the 5-star review is read by a constantly growing number of people, all of whom are looking for a suitable hair salon near them. You'll quickly notice that authentically happy customer testimonials are the No. 1 sales argument: As part of a study by searchengineland.com, a full 85% of consumers said they trust online reviews and let themselves be influenced by them. Tip: The Socialwave marketing package includes the most effective tool for gaining Google reviews, as it automatically captures positive votes and filters out negative ones for you.

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Pop-Ups & Newsletters: Unleash Your Creativity

Attention retail operators! So that you can really cash in at the turn of the year, we will present you with a tool with which you can effectively cross-sell locally without having to do any additional work. What is the name of your new silver bullet in sales, you ask yourself? Pop-up! With this efficient tool, you can address your target group directly and in the right place at the right time: In your sales premises, exactly when buying decisions are pending. At this point in time, the guest is relatively easy to influence, as there is already interest in your products.An example: Student Kevin visits your clothing store to look for a suitable outfit for the upcoming date night over the weekend. During the visit, the single logs into the SocialWave WiFi network provided by you. A short time later, he is shown a graphic via a pop-up, showing a nice young lady holding a men's winter jacket. “When you buy a winter jacket, you get a hat and scarf for free. Only until the end of the year.” “A tempting offer!” The young man thinks to himself and immediately strikes. Instead of the planned 150 euros for jeans and sweaters, he is now spending a total of 350 euros. To all gym operators, now it's your turn. Would you like to take advantage of the fact that the majority of Germans plan to do more sport at the turn of the year? Then make sure that Germany is getting fit at your center now. Newsletter marketing is ideal for acquiring new customers and concluding membership contracts. This is very easy and uncomplicated with individually designed newsletters, as the following example shows:

Mariane is taking a short drinking break between two sessions on the treadmill in her fitness center. The young lady logs into the free WiFi network with her email address so that she can stream music while training. After training, she reads the following e-mail newsletter: “Enjoy sports together: For every person you can inspire to join us for an annual membership, you will receive a free month of training and the recruited person a free can of protein shake.” The time of the offer could not be more ideal, because there are some in Mariane's circle of friends who have expressed the wish for a sportier phase of their lives. In the following week, Mariane takes her two best friends Luisa and Sabine to a trial session. After the union, the two girlfriends conclude their contracts with you and enjoy their benefits. Congratulations to you, because through simple newsletter marketing, you were able to attract new customers who significantly increase your company's profits.

conclusion

It's now or never! On New Year's Eve, not only let the rockets skyrocket, but also the turnover of your gym, hairdressing or retail business. The willingness within the population to spend money on memberships, new hairstyles or clothes is huge and your target group is bigger than ever. Sports enthusiasts can now easily inspire you to sign long-term contracts, also because they want to implement their resolutions permanently. A full hair salon at the start of the year means not only short-term success for you, but also the opportunity to turn your newfound clientele into long-standing regular customers. Impress singles looking for a partner with the great clothes from your fashion house. If the date is successful in your outfit, you may soon get visits from many happy couples who will shop with you for two. It gets even better: To ensure that you keep enough of your valuable time and energy during New Year's marketing, Socialwave's marketing tools take care of all the tasks for you. With the proven marketing package, you can address your target group directly, keep wastage lower than would be the case with print advertising and thus save yourself considerable costs. Let the corks pop in your pocket this year with complete success and with a clear conscience in your mind when it says: three! Two! One! Happy new year! With this in mind, we wish you successful business and a happy new year. You can find more information about the Socialwave marketing package here.With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.