Now new: Hotspot login via Instagram!

With over 1 billion users, Instagram is currently one of the most popular social media platforms, and the trend is rising. Half of the total users are active every day and are inspired by the latest trends, friends' vacation pictures or funny Instagram stories.

Socialwave has also discovered the relevance of Instagram and is now offering all customers the brand-new Instagram login. This modern, simple login allows you to use the Instagram advertising platform for the success of your business. With these tips, you'll become an Instagram marketing expert.

This is how the Instagram login works:

Are you already Socialwave Customer, we are happy to activate the new feature for you so that you can immediately benefit from the new marketing benefits. Your guests log into the hotspot as usual and now have the option to register via Instagram in addition to Facebook, WhatsApp and email. To do this, the guest clicks on the “Instagram Login” button and is now asked to leave their email address. In this way, these guests will also receive your automated e-mail newsletters on request. If the login is successful, guests will be directed to your Instagram page. This will draw your attention to your page and pictures and will be able to follow you directly.

By gaining likes, you create an innovative connection to the customer. Instagram has now become a marketing paradise and still has the personal touch of “the photo album that you share with friends.”

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Tip 1: Post interesting content

So that you can get the most out of your new login, you should make sure that you have an appealing and interesting appearance on the app. This is the only way for your guests to see the added value and follow your company's side. First, you need an account, but this is only a few steps away here created.

Now you should consider which target group you want to address with your profile and how you can best implement this. Although Instagram has expanded its features more and more over the last few years, the platform is still based on photos. What are suitable topics for your industry and how can they be translated into photos? Tip: It's been proven that photos with faces get more engagement.

In the catering sector, pictures of the dishes or recipe ideas are particularly suitable, since”food blogging“is a big part of the Instagram community. Thousands of users post photos of their food every day, whether in a restaurant, café or cooked by themselves. If your guests know that you have an Instagram presence, tag their pictures on your profile and you'll generate greater online reach.

Tip 2: Interact with your followers

A social network depends on user interaction. In addition to relevant content, you should try to build a bond with your followers. When a (potential) guest comments on a post, respond to that comment. You can also follow your guests or re-post pictures in which the guests have marked your establishment.

You can also ask your guests what they like. Thanks to this feature, you get quick feedback and can design both your Instagram page and your business accordingly. Either you post a photo asking your followers to comment on a specific topic, or you post a “poll” to your Instagram story. Your guests also have the option to contact you personally by sending you a message via direct chat. Make sure to check the app at least once a day to answer any questions you may have.

Tip 3: Use Instagram Stories

Instagram stories are becoming more and more popular among app users and daily use is steadily increasing. According to Facebook, Stories will replace the feed in 2019 and become the leading area for sharing and consuming the app.

Companies should see this as an advantage, because stories allow you to reach your guests even faster, easier and more directly. For example, a gym could post “exercises of the day,” training tips, or healthy recipes to the story. The options are not limited here.

Tip 4: Extend your online reach

A large reach and many followers online means many guests and increased sales. The Socialwave WiFi hotspot automatically increases your online reach. However, it is recommended to link your various online presences together and thus create a better network.

yours facebook Followers are also likely to be interested in your Instagram presence, and vice versa. In the Instagram app itself, you can also attract the attention of new guests and convince them of your company with your pictures. In Instagram's “discovery function”, friends/followers from your followers are shown relevant posts. In short, when someone likes your post, it increases the likelihood that they will be seen by many more.

Another popular measure to increase reach is working with so-called influencers. The term means people with strong social media presence, means many followers and therefore a wide reach. The more followers, the more expensive the postings with advertising. However, the term influencer can also be interpreted differently — talk to your customers whether they are taking a picture of your dishes, gym, hair salon, hotel or products. In return, offer a small thank-you gift, such as drinks at home or a free training session.

Tip 5: Work with tags

Localize your posts using geotags. Users can search for places using the Instagram search function — you should use that. Local tags give you the opportunity to generate more attention and reach out to local users, but also people who are interested in the location on Instagram.

You should also use appropriate hashtags. This is also a popular way to gain more followers and expand your reach. It is important to limit yourself to a few very relevant hashtags, because too many hashtags look dubious. You can use geotags and hashtags both in the feed and in the stories.

Attract new customers with Instagram

As you can see, there are many ways to successfully market your business profile on Instagram. At the end of the day, you should attract new customers via Instagram marketing. With good, up-to-date posts with added value for your followers, this is guaranteed. Create an Instagram profile now and benefit from Socialwave's new login. Just take it with us contact on.

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