9 free online marketing tools for your company

In order to be successful Online marketing As a company, you should use appropriate tools. However, since these are often designed for large companies and are therefore very expensive, small and medium-sized companies (in short: SMEs) often faced with the question of how they can escape these enormous costs.

Many online marketing tools are free of charge.

Of course, there is no all-in-one solution here either. It is almost impossible to cover all marketing measures with one tool. However, as a company, you can use various free tools to optimize your online marketing. In this blog article, we show you 9 online marketing tools, which also work great as a free version.

What is online marketing and why do you need these tools?

Communication with customers via conventional marketing measures (or offline marketing) is no longer enough these days. As a company, you can reach the younger generation in particular almost exclusively online and that is why more and more companies are turning to online marketing. But what is this online marketing anyway?

“Under Online marketing Do you understand all measures that contribute to positioning the offered product online in the market and to selling it on the Internet. Of course, he also plays here Online marketing mix an essential role. ”

In order to conduct successful online marketing, you as a company have numerous tools at your disposal, all of which have one goal: to increase traffic to your website. This includes, for example, SEO, SEA, Display Advertising, Affiliate marketing, email marketing as well as social media the basic framework.

Furthermore, these tools can be divided into various areas, such as tools for Keyword research, for on-page optimization, for content management or simply as classic SEO tools. For this reason, we have summarized 9 free tools that save you money as a company and improve your online marketing at the same time.

1. Google Analytics

The best-known and most widely used web analysis tool is quite clear Google Analytics. Google Analytics allows your company to precisely analyze your company data and various key figures from your customers. For example, there is this Tool detailed analyses of the user behavior of your customers, which also allows a detailed evaluation of various aspects.

The benefits of using Google Analytics are as follows:

• Industry-independent overall analysis of your customers
• Google internal insights
• Using analytics to optimize your business
• Data can be used optimally

So as you can see, Google offers all-round optimized data analysis with this tool. The best part is that any company can use it because it's free. So to start optimizing your online marketing, it's best to start with Google Analytics. You can find more information about this directly on the homepage.

2nd Ryte

With Ryte, you have the opportunity to analyze your website free of charge. From website optimization to content optimization, everything is represented in Ryte. Because only with an error-free and optimized homepage will you convince customers of your product and achieve better results in search engine results. Free However, Ryte only remains for projects with a maximum of 100 subpages.

Benefits of the one-page optimization tool Ryte:

• Failure analysis
• Create compelling content
• Better Google ranking
• Ryte Wiki

Another useful feature is the so-called Ryte Wiki. Here, the company clarifies all terms that have to do with online marketing. You can find more information about this on the homepage of Ryte.

3rd Ubersuggest

There are also a variety of free keyword research tools available to small companies. Ubersuggest addresses the question: “How do I get more traffic to my website? ”. As a company, you should use Ubersuggest to get more website visits. From analyses of which keywords are used by your competition, which pages are popular on Facebook to suggestions for keywords on specific topics — Ubersuggest offers SMEs in particular an all-in-one solution for keyword research.

Benefits of Ubersuggest:

• Collecting content ideas
• Analyzing competitors' keywords
• Keyword suggestions
• Analyzing backlink data

4th Google Trends

Most people may have heard something about this tool as well. Google Trends is also one of the keyword optimization tools in online marketing. This tool represents the number of actually entered search terms over time and in relation to the entire search volume Dar. The purpose behind this is to reflect users' interest in certain topics and thus to make forecasts that are as accurate as possible.

Benefits of Google keyword research tools:

• Identify current trending topics
• Country-specific search possible
• Find related searches

5th Sistrix

An online marketing tool that conversion Sistrix increases in individual sections. The tool divides its products into the following categories: SEO, Optimizer, Links, Social, Ads and Marketplace. However, these programs are chargeable, but Sistrix also offers companies a small selection of free toolsto improve the website. These include the visibility index (website visibility), the page speed tool (website load time) and Google Updates (optimization of SERP snippets).

What are the benefits of using Sistrix:

• Instantly available SEO data
• Monitoring of individually selected keywords
• Domain analyses
• Historical data for ads and banners
• Competitor analyses

6th Backlink-tool.org

For all those who don't know what to do with the word “backlink”, here is a short definition:

”backlinks Are links from websites, which on your own webpage refer. These links are important for ranking In general search engines. ”

Backlinks are part of the topic of off-page optimization. The tool offers a free analysis of various backlinks from your homepage. In this way, harmful links can be quickly identified and removed, because the Google search engine in particular attaches great importance to the clean use of backlinks, as spam has already been used in this area.

Users have the following benefits:

• Finding all link sources on the website
• Clean link texts
• Relevant sources for links

7. wordpress

In WordPress, you can not only create your own website, but also do online content management, because this tool also provides blog articles. In addition, the tool makes it possible to set up your own web shop and also has some helpful functions from an SEO point of view. With individual rates, there is of course something for every budget. More information about the various features of WordPress can be found at homepage.

Benefits of WordPress:

• Building a website
• Very cheap price
• Setting up a web shop
• SEO Features
• Blog creation feature

8th Yoast-seo

In order to optimize your website perfectly for search engines, suitable titles and Meta Descriptions Mandatory for individual pages. For this, many companies use the online marketing tool Yoast-SEO, which is also linked to WordPress. The SEO optimization tool is available in a free and a premium version, although the free version is definitely enough to get you started. However, for a more professional version, you should consider the premium version of Yoast SEO.

What are the benefits of Yoast SEO:

• More website visitors
• More attention from social media visitors
• Increases reader engagement on your website

9th Buffer

With this Online marketing tool You can plan social media content of any kind, even in the free version, and use the appropriate channels, such as Instagram, Facebook, Xing, LinkedIn. Informative statistics for evaluating posts complement the range of functions. This gives companies of all sizes the opportunity to plan and organize their social media marketing. Depending on the size, you can also buy a premium version, which can be used to play on several accounts. You can find more information about this on the homepage.

Benefits of the online marketing tool Buffer:

• Exact planning of postings
• Higher reach through quality content
• Gain more followers through regular postings

conclusion

Summarizing It can be said very clearly that there are a variety of ways to improve online marketing for your company, even on a small budget. Of course, the tools mentioned above aren't the only ones and of course not all tools are suitable for every business. Other online marketing tools include Canva, Mailgimp, Hootsuite and Optimizely. To find out which offers best suit your company, it is advisable to test them for your company first.

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