Instagram Guides: the latest feature at a glance

Instagram is the most popular platform for the distribution of photos and videos worldwide. The individual Instagram features are particularly interesting for companies. Instagram offers you an easy and quick solution to market a wide variety of products and services. This is the latest feature right now Instagram Guides, a true asset for every company. Perhaps you already have an online presence with your company and use Instagram for your online marketing. If this is not the case, we recommend this blog post to read.
Are you already familiar with the various features of Instagram? Then the following blog post about the very latest Instagram feature will be of interest to you.

The latest feature: Instagram guides

Since mid-November 2020, the feature is Instagram Guides available to all users. In many ways, this is a real win for all companies. The new Instagram feature is an ideal support regarding the current consequences of the COVID-19 pandemic. It is completely irrelevant which industry you work in Instagram Guides helps you to communicate your product or service to a wide audience. But what are Instagram Guides? Where can you see the benefits for your company? These questions will be answered for you in the rest of the article.

What are Instagram Guides?

With the help of Guides You will be able to add another subpage to your company profile. Guides are reminiscent of the classic design of a blog. This feature is therefore particularly recommended for companies. If you click on a post directly, the pop-up window is very reminiscent of conventional landing pages or a shop page. Guides are based on text, thus moving away from the image and video-heavy view of Instagram. However, it is important that Guides to back up with the appropriate pictures. The focus is on added value for the customer.

The aim is to bring specific topics closer to customers. First, there were Instagram Guides upon the current corona crisis aligned. Bloggers are now using this feature to draw attention to a wide range of topics. It is absolutely clear that companies should also make this feature easy to use. Thanks to Guides Is it possible to combine various contributions on a topic. Customers have the opportunity to read bundled contributions on a topic. Information is therefore immediately available in one place.

It is interesting that the individual Guides not only summarize your own contributions, but contributions from other users may also be included. This provides customers with further information. This creates a kind of “new” feed, which consists of the various feeds of others and one's own. It is also extremely convenient that customers within the Guides be able to search specifically for a topic. Customers are shown the most relevant results from organizations, companies, brands and public figures. The goal is that Instagram users no longer have to leave this platform to get the information they are looking for. Put everything that is needed Instagram Guides easily available to users or customers.

What are the benefits for your company?

1. Alternative to a blog
   Creating a blog is usually very tedious and time-consuming. Instead of investing several hours of work in a potential company blog, this feature is an attractive alternative. Since the text can consist of more than 60,000 characters (as of November 2020), it makes Guides to pass on a lot of information to the customer. The focus is on delivering interesting and good content. In the best case scenario, your company will have a successful career as an “Instagram blogger.”
   
   
2. Usefulness of Instagram
   In this regard, Instagram is an ideal platform for businesses of all types. Instagram allows you to get in touch with customers directly and easily. In addition, Instagram is one of the most popular platforms worldwide. On average, users spend 53 minutes on this platform. Instagram also helps 80% of users decide to buy a product or service (link). Nowadays, a company must make use of this kind of consumption of the Instagram medium. If this does not happen in the long term, the bond with the customer will suffer and, in the worst case, completely break off.
   
   
3. clarity
   Customers can easily filter for relevant information and read the appropriate articles in a targeted manner. There is no hassle for your customers. On the contrary, your customers can obtain detailed information about your product or service. The lengthy search for a specific product or service on the actual website is completely eliminated. Customers can search and find quickly and easily thanks to Instagram Guides.
   
   
4. Direkt
   With the help of the latest Instagram feature, it is also possible to display more complex and longer content without referring the customer to an external website. Before that, the various contributions had to be kept as short as possible. Instagram's latest feature gives companies a new perspective. From now on, it is possible to provide customers with better and more targeted information.

conclusion

Die Instagram Guides Features are an opportunity for your company to build up more intensive customer loyalty and acquire new customers. This new feature is a simple and easy way to sell your product or service online quickly. In the future, you will not only save money, but also a huge amount of time spent on ordinary offline marketing. Die Instagram Guides will develop as a considerable relief for companies. Especially during Corona crisis This feature will be useful.