3 tips to improve Google rankings

Where is the nearest gym? How do I bake the best marble cake? What is the best pizzeria in Munich? Around 5.6 billion searches are made on Google every day — that's around 65,000 per second. This shows that Google has become an integral part of our everyday lives. Presence on Google therefore plays an important role for companies. If you want to be found by potential customers, you should be high up in the Google ranking. We'll give you simple tips to improve your company's Google ranking.

Local search engine optimization (SEO)

For your company, the most important keyword is local search engine optimization (SEO for short), because in addition to keyword optimization, this is crucial for a good positioning on Google. First, a distinction must be made between the “Local Pack” and the “Organic Ranking”. The Local Pack is a listing of the three local results that are most relevant to the search query and their locations. On the other hand, Organic Ranking means the results listed below.

Here too, the better the website, the higher up you can be found.

Google My Business — How to improve your Google ranking

To be in the top 3 of the Local Pack, you should make good use of Google My Business. This tool allows you to provide various information about your location and to manage it. If your company has existed for a long time, Google has already created an entry from website and map data. If your company does not yet have an entry, you can create one yourself. However, you should still be verified as the owner in both cases.

You should then make every effort to provide complete information. Try to fill out all open fields so Google can match you better. Be sure to provide consistent information. For example, the opening hours listed should match the opening hours on your website. Also, don't forget to add the link to your homepage. This also helps improve Google rankings.

In addition, appealing photos add value to customers. Loud Seybold 50% of searches are image searches. It is therefore important to publish many and, above all, high-quality images. This makes it easier for potential customers to find you and be convinced to visit you with beautiful pictures.

Website optimization to improve Google rankings

Google makes sure that your website's data, such as keywords, matches the data from Google My Business. You should also create unique internal links. As a result, users always know which subpage they are on.

An example of this would be: https://social-wave.de/blog instead of https://social-wave.de/a34z56/fXX4. You can tell for yourself which version is more pleasant to read and remember.

Google reviews

Nonetheless, don't underestimate Google reviews. They are a very powerful decision criterion for new customers. They also contribute significantly to improving Google rankings. Actively reach out to your customers and ask them for online feedback. You can also use your social media channels to generate reviews. You can also find out more about acquiring new customers through review portals in the following blog articles.

With Socialwave's guest WiFi, you can easily collect Google reviews and offer your customers free WiFi as a service. You can find more information about the functions of the Socialwave WLAN here.

conclusion

In the age of digitization, online presence is playing an increasingly important role. Harness the power of Google by following these simple tricks. We will be happy to answer any questions you may have.

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