Google My Business — Why it's important

It is a platform that was first published by Google in 2014. It allows you to link your company information with various Google services. In particular, become Google Maps, Google Analytics And also the Google search associated with it. This gives the prospect/new customer the ideal conditions to contact your company. But not only are your contact details listed in a central location, but personal customer reviews can also be displayed there. This is particularly useful if your reviews are positive. Because this makes the customer aware of your company and wants to learn more.

To use Google My Business and enjoy the benefits, all you need is a Google user account. You can get help from the customer service team at Socialwave fetch. The employee will send you the link to create Google My BusinessEss and helps you set it up.

You must also prove that you are the legal owner of the location that you provided in the company information. To do this, Google sends a letter to your address, which is provided with a code. Google will then call you to retrieve this code.

Why use Google My Business?

Nowadays, almost everyone is an Internet user and has access to the Google search engine to get secure information. For entrepreneurs, freelancers, and other people who publicly offer their services, Google My Business plays an immeasurable role. Because the Google search engine is the first point of contact for new customers/interested parties to obtain information about your company. You also have the option Keywords Set the one that attracts the searcher to your website. Keywords are keywords that Internet users most often enter into the Google search line. At best, his input will take him directly to your company information or homepage. Most Internet users/new customers have great confidence in Google results, so your data should always be up to date.

The example from Socialwave shows what the interested party sees during their search:

1. First, various images from Socialwave are displayed.
2. The location of the company on Google Maps and the unique address are given.
3. It is also possible that you can present several of the company's locations.
4. The telephone number is displayed at which you can contact Socialwave.
5. The opening times of the start up can be checked.
6. But the most important thing for entrepreneurs and prospective customers/new customers are personal customer reviews.
7. For this purpose, the company's performance is visualized with rating stars.

Whether and which company data you want to publish is up to you. However, a lot of information can be revealed, and Google My Business sets no limits.

The platform also gives entrepreneurs access to statistics. The feature has the significant advantage that you can understand exactly how the new customer came across your website. In this way, you can find out whether the customer was looking for you directly or became aware of you via detours.

Customer reviews lead to more trust

Reviews from guests and customers are of great importance for entrepreneurs and interested parties. As a result, the interested party himself has a direct comparison with other companies and can be influenced by testimonials from other customers. Above all, customers trust positive reviews published through Google My Business. The entrepreneur has the advantage that he receives feedback on his services as a result. Positive Google reviews move entrepreneurs forward in the Google ranking and generate more attention from new customers.

Socialwave has recognized the importance of this and in WiFi marketing package integrated. The main advantage of our WiFi package is that you have the opportunity to do effective marketing without much effort.

What you need to pay attention to with your GMB entry

The prerequisite for an entry via GMB is to have an existing Google account. This can be easily created if the account does not yet exist. The second step is the prefabricated slur to be completed by Google. When you enter the address, the location is automatically displayed in Google Maps. It is essential that the data must be accurate and actual, as Google verifies this data. No abbreviations or modified spellings should be used for the information. The entry can appear very incomprehensible due to abbreviations and this should be avoided as far as possible. It is also important to include a contact person in the entry who the customer can contact. If you want to show pictures of your business, make sure they are only beneficial photos.

If these criteria are met, nothing should stand in the way of publishing your Google My Business listing.

No-Gos at GMB

Your entry must never be up to date, which means that all changes made by the company must be updated in the entry. It is recommended to update new locations, telephone numbers and opening hours after changes so that the customer stays up to date and can always contact you.

Multiple keywords in the title prevent Internet users from reaching your website. As a result, Google's keywords are seen too far apart in context. As a result, you must always ensure that a maximum of two or three keywords are used to link the search to your homepage.

The review function should never be discussed with customers. If there are negative reviews, it is best not to respond maliciously. Ideally, score points with a suggestion for improvement or apologize for the inconvenience.

Include images of customers/guests in the listing without consent. This can end badly if you publish photos of people without first getting their consent. It is important to always include images that do not depict people or, in exceptional cases, to ask for permission. You can obtain input from Socialwave's GMB entry, as we only show promotional photos and essential company information.

conclusion

Google My Business is a very important tool for small to medium-sized companies in particular. It enables many functions with a compact platform that can also be used free of charge. Companies have little administrative burden, as all you have to do is keep the information up to date. The biggest advantage, however, is that your company website can be found quickly using the keywords you set. Customer reviews and testimonials support your company's online interaction. As a result, this increases your search engine ranking and therefore your popularity. The GMB also provides access to numerous other functions (statistics, Google Analytics...) which are very effective but require little effort. It turns out that it is only recommended for companies to use Google services.

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