Why visit a café? To eat delicious pastries, drink coffee and tea, or meet up with friends. However, more and more people are also going to cafés to study or work. In addition to the relaxed atmosphere and good service, the focus here is on a free Internet connection. Because in the digital age, you can only work where the laptop or tablet is online.
Nowadays, the Internet is almost considered a basic need. It is therefore not surprising that you choose the restaurant, café or bar based on WiFi availability. The “Free WiFi” symbol on the front door attracts young and old alike. It is therefore important that you too keep up with the times and equip your bakery or café with free guest WiFi. This not only increases customer satisfaction, but also consumption. Because anyone who sits down in a café for several hours to work or study needs nerve nutrition.
With almost 12,000 bakeries across Germany Is the competition fierce. In addition, more and more people are turning to cheap goods from baking machines in discount stores. How do you now set your café apart from the competition? The solution is good marketing! Build up your website, because even the best rolls from all over Berlin won't be found by themselves. Now you're thinking: “I'm a passionate baker, not a marketing professional! How am I supposed to do that?”
The answer is provided by automated solutions that do not prevent you from day-to-day business. One example of this is Socialwave's WiFi hotspot: a guest WLAN in bakeries with marketing functions. Your customers log on to the WLAN and then advertise for you online. It benefits both your customers and yourself. Socialwave helps you collect Google reviews that make you easier to find, strengthen your social media presence through greater Facebook reach and promote special promotions.
It is possible to activate newsletters or advertising, for example to promote donuts at Mardi Gras, Easter lamb at Easter or Christmas stollen at Christmas.
Offer your guests free WiFi and thus increase your sales, online presence and customer satisfaction. Guest WiFi offers you the opportunity to stand out from the competition through digital transformation - and it's easier than expected. You can also find out more about this topic over here
With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.