Emoji marketing: How to use emojis successfully!

Everyone knows and uses them dozens of times a day: emojis! Thanks to the versatile image symbols, it is possible to illustrate and convey your own emotions. In 1999, Japanese interface designer Shigetaka Kurita created the first emojis for the “i-mode” mobile Internet system. The aim was to facilitate digital communication. Kurita developed small pictograms specifically for this system. To date, almost 2000 emojis have been invented and the variety of small emojis is constantly evolving. But emojis aren't just useful in text messages or for posts on social networks. With the help of emojis, you can design your marketing in a variety of ways to attract the attention of your customers or your guests to your product or service. However, emoji marketing is quite unknown in Germany. We would therefore like to explain this to you in this blog post and show you how you can incorporate emojis into your marketing strategy in a future-oriented way. If you are currently marketing your company or service online, we recommend this blog post to read.

What are emojis?

When you talk about emojis, there are many small ones Bildchen and Icons That means that you can find all over the web these days. These emojis are sent as classic smileys in text messages. For this reason, they are an important part of digital communication became. The word”emoji“is composed of the Japanese words e (“image”) and moji (“Character”) together. The most famous emojis come in the form of hearts or yellow smileys therefore. However, there are also other well-known objects such as food, animals, weather and many more. In addition to emojis, there is also the Emoticons, which are often confused with each other. The difference here is that emojis can represent anything, while emoticons are limited to feelings and facial expressions. In contrast to emojis, you can also use emoticons from simple keyboard characters Type how;) or:D. There are some big differences between the sexes when it comes to using emojis. ‍

What does emoji marketing mean?

Explained very simply: Emoji marketing includes advertising and communication measures understood that use emoji symbols. The goal is to create a higher attention to produce. The focus is primarily on contact with a young target group. The advantage of emojis is that the symbols are self-explanatory and messages are recognized more quickly.

Why you should use emoji marketing

We live in a very fast-paced world. What was still popular yesterday can no longer be up to date today. Conditions are changing rapidly, especially in the area of social media marketing. Social networks such as Twitter and Instagram reach such high posting frequencies that posts almost disappear the next day. Therefore, you are almost forced to immediately use one effect to achieve engagement to produce and ideally viral status to achieve. In this context, communication with emojis is particularly important. Posting without emojis is hard to imagine these days. But why is this so? The reason is pretty simple: Emojis save time. Before you have typed in the name of your main course, your finger will find the appropriate emoji for sushi, pizza or a piece of cake. They save themselves words and instead paint the other person a picture full of small, colorful symbols and yellow faces. Due to the wide variety of icons, there is hardly anything left that cannot be said in this way. Almost 100% of all Internet users have already used an emoji once and they are sent billions of times via different messenger systems every day. They have not only revolutionized digital communication, but also completely rethought it. It is therefore only obvious to express this Internet language in modern marketing campaigns. People want visual stimuli. Images seen are stored much better in the brain than pure text. Conversely, does that mean that you can skip the words in the future and focus entirely on the emoji trend? Unfortunately, successful emoji marketing isn't that easy. We'll explain some benefits and tips for using emojis effectively for your online marketing.

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Benefits of Emoji Marketing

Boost engagement with emojisEmojis are not only suitable for young people or for writers of short messages, but also for your marketing. For one thing, emojis increase that engagement. This applies not only to social media, but also to newsletters, text contributions, graphics and much more. Thanks to the small symbols, the click rate or the openings of email or newsletter campaigns boosted. When using emojis in newsletter marketing, studies have a 50% increase noticed the opening of messages as soon as you write at least one emoji in the subject. In the case of push notifications, the increase was almost 90% and conversions increased by 10% On. Furthermore, images express more than words. The use of emojis can make a message much more complex.

Until tomorrow.

See you tomorrow!

Until tomorrow?

If you compare these three messages, you will notice certain differences despite the identical text. The exclamation mark tells the viewer something different than the laugh emoji. In both cases, completely different feelings and emotions are transported. In this way, your customers or guests perceive each of the three messages differently. Emojis don't just replace words, they add a whole new level of communication. They are an excellent addition to add joy, excitement, or excitement and to increase the meaning of a statement. They are therefore the icing on the cake of digital communication, so to speak.Emojis help build a personalityPlus, emojis give your brand a personality to give. Today, more than ever, the focus is on the company as such rather than on the product or service. Customers or guests are more likely to pay attention to the image of a company and what it represents. Using emojis in marketing communications can help you show off more personality. Regardless of whether you want to present yourself in a humorous and youthful way or rather funny and extravagant. In this way, you can create your own brand identity. In this way, you stand out from the competition even more. Customers and guests are becoming more and more aware of your brand or service and the Brand Awareness increases.

Easy regulation when using emojis

Do you even need emojis?In certain industries, emojis are simply not appropriate. If you offer high-quality repairs, funeral services, financial support, or other topics, emojis can be out of place or even a deterrent.

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‍Don't use too many emojis

‍If you've already dealt with the topic of emoji marketing and have decided to use emojis, be careful not to use too many emojis at once. According to a study, the majority of all 18-34 year olds say they have the impression that they are being bombed by emojis online. We therefore advise you not to exaggerate in this sense, as otherwise you will achieve exactly the opposite of what you want to achieve.

‍Avoid ambiguity

‍When it comes to using emojis, it's also important to note that you don't use emojis whose meaning you don't know exactly. Nowadays, emojis are often associated with colloquial language, especially in a social context. For example, a simple eggplant emoji can quickly turn into an inappropriate message. To avoid such a faux pas, you can Emojipedia Look it up.

‍Don't falsify your message

‍With the help of emojis, you can add something young or funny to your message. However, you should always be careful not to directly replace your message with emojis. You should write out important words or data so that the content of your advertisement remains understandable to your customers or guests. Some emoji chains are then almost impossible to decipher and therefore miss your task. You can think of emojis as an addition or decoration to your communication. Use emojis to draw the viewer's attention in a specific direction and emphasize important ideas, but don't replace the message itself.

‍Insert key emojis

‍Especially if your company or startup is just getting started with emoji marketing, you should start with a Set a handful of emojisthat are the best fit for your company. You can then use these three to five symbols consistently and regularly in digital communication with your customers or guests. In this way, your customers or guests always associate that particular emoji with your company or service. This means that the use of this symbol in another context can also reminder Wake up to your company and it is, so to speak, part of yours branding.

‍Emojis in social media marketing

‍Emojis have become an integral part of social networks such as Instagram, Twitter or Facebook. It is therefore a good idea, especially in this area, to publish posts with emojis. Thanks to emojis, you generate more attention and accordingly also more clicks on your contribution. You can directly invite your followers to interact using emojis. For example, through a competition that requires a specific emoji to be posted in order to participate, or you ask your followers to present their favorite food in emojis. By not only using the icons yourself, but also encouraging users, you noticeably boost engagement.

‍Emojis in ads

‍Even with Facebook Ads or when advertising on social networks, emojis help you attract more attention. A study shows that with a headline with emojis, this ad by 241% is clicked more often than the ad without an emoji. Even if the change in the headline seems minor at first, the impact on the user's behavior is immense.

‍Emojis in the newsletter

‍With a wide variety of email campaigns, you also have the opportunity to attentiveness to generate your customers or guests. Emojis are welcome to be used in this context, but should thrifty are used. By using emojis, you can make your Mails more likely to be opened but click rates are also increasing. In a survey by myclever Agency, 56% of companies There is an increase in click-through rates when emojis were inserted in the subject line. However, pay attention to the Target group of your company or service. An older audience reacts differently to emojis than a younger audience. Also remember not to overwhelm your customers or guests if they don't yet know enough about your company. Excessive emoji use can otherwise be upsetting.studies have shown that newsletters with an emoji in the subject Clicked on significantly more often become. However, if they are not placed sensibly, the opening rate can suffer similarly. Therefore, make sure to only ever use relevant emojis that underline your message. You should also never test emojis in a newsletter first. Instead, you should start switching communication to social media. This allows your customers or guests to slowly get used to it.

‍Emojis in Google SERPs

‍If you run a blog for your company or service, for example, it is also a good idea to work with emojis here. If a potential customer or guest Google for a specific product or service, posts with emojis are immediately noticeable. The eye-catching colors and shapes compared to simple keyboard characters jump right into Eye of the beholder. Emojis regularly appear in Meta title or in the Meta description on. Google introduced this feature back in 2017. If you don't like it so noticeable, you can also use arrow or hook emojis to add specific information to your Description to emphasize.

conclusion

The small emojis therefore have a lot of potential, which you can use effectively for your marketing. Thanks to the numerous emojis, you can give your company or service a personal touch. You will be on equal footing with your target group and will be able to communicate with your customers and guests on a valued and familiar basis. With the help of this blog post, you are now well informed and have the opportunity to start emoji marketing at any time. With our WiFi marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.