Use of advertising materials in the catering industry

What makes a good restaurant? Which things are essential for the well-being of customers and which are not? Many gastronomic promotional items enjoy a veritable cult factor among fan circles. This blog post is about the use of advertising materials in the catering industry and you will learn how you can use them as a restaurateur to both drive your business forward and separate yourself from the competition.

Before you use advertising material

The best and best advertising materials won't help you if your core business isn't right. That is why it is most important that the catering is right first. Think carefully about which food and drinks you would like to offer to your customers. Then take money into your hands and invest in good and beautiful menus, because the first impression counts. In addition, don't be afraid to send your employees to training courses or train yourself.

Customer wellbeing

Do you remember going to restaurants when you were a child? Personally, I always wanted to meet Chinese people close to us. Sure, the Chinese was undoubtedly very good, but was that the only reason? No! Because there was always a surprise after dinner. Mostly a drink, the parent's containing alcohol and ours not. In addition, there was still something sweet and when going out, they once again firmly grabbed the candy box at the entrance. And amazingly enough, that joy lasted over the years of getting older. I am still happy when there is a small gift after dinner, in whatever form.

In addition to the food and hospitality, the furnishing and equipment of the restaurant is also decisive for the experience. Always make sure that the furniture alone makes your guests feel good and that it makes guests feel positive. Apart from the ambiance, you can offer your guests WiFi, for example. For that, you can use the WiFi hotspot of Socialwave use. After the easy installation, the free WLAN is also available to your customers. This gives you satisfied guests and everyone benefits.

Restaurant with a nice ambiance

Types of advertising material

There are no limits when choosing and considering the options. You can let your creativity run wild. Typical promotional materials in restaurants include glasses, straws, beer coasters, coasters or ashtrays. Everything is individualized so that customers always have to think of your restaurant when using the items later. But you can also advertise your free WiFi with flyers and stands. As a customer, you can get them directly from Socialwave and can distribute them anywhere in your restaurant. As mentioned above, our WLAN is used to ensure the comfort of your customers. In a digital world such as ours, the constant availability of the Internet has become an integral part of it. You can also use our WiFi marketing package, as the name suggests, also use for your marketing. You can let us create email campaigns and automated email marketing use. In addition, you can have positive Google reviews collect. These in turn help you get more customers, as many guests first read the restaurant's Google reviews before visiting a restaurant and decide based on them.

In addition to promotional gifts, commercials can also be broadcast on TV as advertising media. However, this advertising medium is only worthwhile if you have a large company with several locations across Germany, as there are very high costs. You can also use billboards or Product placements use it to make your restaurant more popular. For product placements, you can access social networks such as instagram fall back on. By influencers Pay to post a picture with a positive review of your restaurant to their account, you can expect more customers.

High customer loyalty potential

To explain this point with figures, we use a promotional product impact study by Gesamtverband der Werbeartikel Wirtschaft e.V. (GWW). According to this, 98% of people over 14 years of age in Germany own promotional items. Of these, 90% use the articles regularly and 62% of these items remain in their possession for more than a year. 69% of Germans like to use this item and it also creates trust. For now, these figures just mentioned speak for themselves. Based on these statistics, you can see the value of advertising materials and their potential.

Think ahead

By planning your promotional gifts ahead of the competition, you are already ahead of the competition. If others are still working on the promotion, you can send the first promotional items to catering partners and customers of your company thanks to your good advance planning. In any case, many restaurant operators are firmly convinced that a well-stocked warehouse with gift items is ideal so that you can take new measures even at short notice. The next sponsorship is definitely coming. Or you may decide to participate in another trade fair on the subject of gastronomy. You don't have to order promotional items separately, because you've taken precautions!

Promotion and budget

Use customer gifts such as catering promotional items as your personal effective yet inexpensive promoters with exemplary advertising effect. Basically, you can have customer gifts created with advertising print for any occasion. And the best thing about it: You don't have to spend too much money. Things that are used on a daily basis are extremely cheap in large quantities. It should also be remembered that these small gifts increase the likelihood that customers will come back and transfer further sales to your cash register. A small example: For around 200 euros, you get 500 bottle openers, which can be attached to a keychain. You then have your logo printed on this and you effectively pay 0.4 euros per piece. That's not much but your customers will appreciate this gesture, and you can always use a bottle opener.

conclusion

The study already proves it, but so does practical experience: Advertising materials create a lasting effect when they are intelligently selected, strikingly designed and can be used in practice. It doesn't matter whether you run a bar, a snack bar or a restaurant.

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