5 tips for more traffic on your own website

Do you know that? You run a website that you have painstakingly built and maintain with extreme care, but visitors stay away. Despite all the time and dedication you have invested, you are unable to get people excited about your content online. This is due to various factors, but it is far from a broken leg, as you can do more with little effort Traffic, i.e. more website visitors.

Read this blog article and learn how you can optimize your website for search engines and thus make it more interesting for Internet users. If you take the following five tips to heart, you'll soon notice how your website attracts more people.

1. Optimize your website and its content (on-page optimization)

”Content is king. ” microsoftFounder Bill Gates knew back in 1996 that website success depends largely on high-quality content. Even though it may sound trite and simple, good, relevant content is key factors in the fight for increased traffic. Ideally, the user receives your website directly with your article as an answer to their search query.

In addition, your content paired with suitable keywords should increase your visibility by joining the google Search results appear higher up. Keywords are keywords that describe your content and help search engines categorize your content. You should make sure that you have a good mix of frequently searched and rarely searched keywords. The free Keyword planner Google can help you choose the right keywords.

An additional decisive component of a good ranking on Google and the associated higher traffic is the optimization of your own site. If it has short loading times and is also optimized for mobile devices, not only users but also Google recognize this. You can also find more tips for improving Google rankings here.

2. Collect referrals and links from external websites to your own website (off-page optimization)

Another factor that drives more traffic is mentioning your website on other pages. You can achieve this by working with other companies or bloggers, for example, who mention you in their articles. This is how readers and users become aware of your company. However, you should be careful that you are only mentioned by reputable external sources to avoid damaging your image.

So-called backlinks are similar to mentions, but much more effective for traffic. Backlinks are also mentions of external websites, which, however, link directly to your website. It is also important to be linked to relevant pages. You should also not buy backlinks, as this looks implausible on Google, which results in penalties. It is better to rely on backlinks from business partners at the beginning. You can also ask websites that you've mentioned whether you convert the mention into a link. Another way to link to your website is backlinks to social media platforms, which leads to the next tip.

3. Use social networks to bring users to your website

Social networks such as facebook, instagram, twitter, youtube or linkedin etc. are an integral part of today's world. They provide entertainment, make it possible to maintain contacts and provide information. In addition to funny videos and memes, however, they can also be used sensibly to increase traffic to the website. If you don't already have social media accounts, use this free opportunity to draw attention to yourself. Post images to Instagram that describe your activities and link to your website in the process. You can also promote them through videos on your YouTube channel. You can also appear as an expert on a specific topic in Facebook groups or on LinkedIn and refer you to your website. There are no limits to the creativity of your presence on social networks.

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4. Increase paid website traffic through Google Adwords to boost awareness

The tips described so far cost time, but not money. However, if you are also willing to invest money to increase your traffic, then this is the right choice Google Adwords or ads excellent. Depending on the search query and keywords, your website is suggested to the user in the top search results on Google. This automatically increases the number of people who come to your website. When it comes to your Google Ads keywords, you should pay particular attention to using long-tail keywords, i.e. rather rare, long search queries, as the competition for short-tail keywords, i.e. frequent, concise searches, is greater and these keywords are therefore more expensive. If you succeed, Google Ads are a good addition to organic search engine optimization until its measures have an effect.

5. Increase your visibility through positive Google reviews

If you have a restaurant, a hotel, one hair salon or lead something similar, so many good ones will help you Google reviews Yours Google My Business Entry for higher visibility in corresponding search queries. Nowadays, it is common practice to Google “restaurants near me” before going to a restaurant, for example. The restaurants with the most positive reviews are shown above. This not only increases the chance of getting new guests, but also visits your own website more frequently.

One way to get more 5-star Google reviews is to WLAN marketing package from Socialwave. If you want to offer WiFi in your restaurant or other establishment where you receive guests, you can do so with the help of the Socialwave WLAN Marketing Package. In addition to free WiFi, your customers or guests will also enjoy easy login via Facebook, Instagram or email. After your visit, your guests are also automatically asked to leave a review for you. If it turns out well, it appears directly in your Google reviews and gives you a better place in the search results ranking. If, on the other hand, your customers are less satisfied, you will receive their negative rating or opinion as a feedback form. This therefore has no influence on your Google reviews and you can still accept their criticism.

conclusion

As you can see, there are many ways to increase traffic on your own website, but only a few of them are listed here. So, based on your budget and available time, decide on the options that work best for you. It is also not necessary to implement all tips at once. Even if you just take one tip to heart at first, you'll soon notice how your traffic increases and your website attracts more visitors.

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