5 tips for your car dealership's Facebook page!

Social networks such as Facebook & Co., make communication with other people easier and faster. People all over the world are able to stay connected with their loved ones because the network is big. In Germany alone, there are 26 million active users and the global network is even bigger. People who use a social network such as Facebook want to share their lives with their friends and family. Companies in particular can take advantage of this effect, because social networks enable them to present themselves to their customers in a different way and finally also be able to market them. Through these channels, you can stay in touch with existing customers and also present themselves more attractively in order to win over potential customers. In addition, the reach of promotions or the like on the platforms is enormous, as there are many participants and users can be reached much more easily. If you don't have a Facebook page yet, you can create one here. At this link, you are not creating a personal, private profile, but a special company page focused on your business. After you've created your page and filled out all the important information, pay attention to the following tips to make the most of your Facebook page:

1. Eye-catching photos or videos

Both photos and videos receive more attention on Facebook than ordinary text posts. For car dealerships in particular, it is worthwhile to document their offer with photos, for example to show which models and brands are represented in their car dealership. Create albums with their offerings and organize them in various categories. This makes it easier for customers to search for something suitable and creates a structure for the otherwise confusing Facebook feed. With videos of rapid test drives or the like, they can be sure of further attention and make car fans happy.

2. Quality over quantity

When publishing, they should make sure not to post too much at once and, on the other hand, they should keep the quality of their contributions as high as possible. Contributions should be published regularly, with one or two contributions per week being appropriate. Facebook offers a planning function for posts for this purpose. In doing so, select a date in the future when the article will be automatically published. Take time to select photos and content.

3. Highlight actions and create events

With Facebook, you are able to bring upcoming campaigns involving your car dealership to a wider range of people and also create digital events involving these promotions. These activities and measures help you to estimate the number of people or customers who are interested in your actions. You can also better market special offers or (discount) promotions via Facebook.

4. Use the network effect

The better marketing opportunities mentioned above are primarily due to the network effects generated by Facebook. Every user you reach with a campaign, in turn disseminates it to their Facebook friends through their response to it. In concrete terms, this means that as soon as a fan of your page reacts to one of your posts by liking, commenting on or even sharing it, this post is displayed to your fan's Facebook friends. On average, Facebook users have around 400 to 450 friends, whom you can also reach with your posts.

5. Measure your success

Buying a car needs to be carefully considered! Hardly any customer today makes such a big decision without first inquiring about the car and the dealer on the Internet. There are also plenty of options for price comparison, which is why you should use Facebook as an influential platform to provide information about your products and offers. With the help of Facebook, you can also evaluate bookings, recommendations and reviews from customers and use this data to start more specific marketing campaigns. With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.