4 marketing ideas for restaurateurs during the 2018 World Cup

“54 — 74 — 90 — 20... 18! Yes, that's how we all agree! ”It's finally that time again this year! The whole world is looking to Russia — the venue for the 2018 FIFA World Cup. But it's not just soccer fans who have reason to celebrate... With the right marketing strategy, restaurateurs can attract more customers and retain them over the long term.

Here are our top 4 ideas to make your restaurant the number one topic of conversation in your city!

4 ideas for more sales & customers for restaurateurs during the FIFA World Cup 2018

1) Public viewing

Probably the most obvious way to get more guests to your restaurant is the popular public viewing. With a big screen and lots of (Bavarian) beer, a high-turnover evening is guaranteed.
To prepare, the tables and chairs should be set up so that every guest has a good view of the game. It is important to announce the public viewing well in advance so that your restaurant is well filled. This is the only way to create the right atmosphere!
In addition, we advise our customers to draw attention to the event via the Socialwave guest WLAN via newsletter or banner advertising.

You don't have guest WiFi yet? No problem... We're here to help!

2) Panini sticker exchange

The popular Panini World Cup stickers are a lot of fun for the younger generation every year... And sometimes also for the older generation 😉 To get your own sticker book full, you have to swap with other collectors almost every year.

Take advantage of this opportunity and organize a Panini swap in or in front of your restaurant!
You can also share this event with all guests using our marketing options. This allows you to advertise such events with guest WiFi using advertising banners and special campaigns.
It's also worth promoting the swap site on your Facebook page. To do this, you can create an event and invite fans.
You can also post notices at schools and sports clubs (ask for permission beforehand, of course).

Your Panini swap meeting will quickly become a topic of conversation in your city and guests will flock to your restaurant!

3) Table football mini world championship

A mini World Cup foosball table guarantees a great atmosphere during the World Cup period. As a prize, there could be vouchers for your restaurant and refreshments and snacks between games.
As with the other events, it's important to advertise them early enough.
If you don't have your own foosball table, you can ask local soccer clubs for cooperation. A goal wall would also be a perfect fit for this.

4) Percentages on drinks, depending on the result of the German games

If you are brave, you can also try this marketing coup:

For every goal that Germany scores during the game, you give a 10% discount on all drinks. With a 2-1 final score, that is 20%, with a 3:0 30%, and so on...

This idea can also be linked to public viewing. You'll be billed at the end of the game!
If you don't have the capacity for public viewing, simply take the results from the last game.
Here, too, you should advertise diligently in advance and during it. That's the only way your project gets around!

As a restaurateur, how do I inform my customers about the events?

Even the best marketing campaign makes no sense if your customers don't know about it.
Good options include advertising on Facebook or via e-mail newsletters.
It would be ideal if you could tell each of your guests in the restaurant via WhatsApp what you are planning to do next...

With Socialwave guest WiFi, that is exactly what is possible.
Your guests log on to your WLAN and leave their e-mail address or mobile number. From then on, you can inform the guest about your events on a weekly basis.

Just contact us and we'll explain how our system can help you get more customers and sales!

How do I make optimal use of the influx of customers during the World Cup to get more guests in the long term?

During games, you can use free Internet access to ensure that your guests share your event with friends.
You'll also collect Google reviews and Facebook likes with every new guest.
These make it easier for search engines like Google to list your location.

With the collected email addresses and mobile numbers, you can stay in touch with your guests over the rest of the year and establish a sustainable customer relationship.
The best part: With our marketing automation, you only enter your texts once and our team takes care of the rest!

Here you can find out everything about Socialwave guest WiFi and our numerous marketing options.

Conclusion:

Like every four years, the FIFA World Cup 2018 will be a spectacle!
Don't miss out on this opportunity and deliver a unique experience to your guests.

Get informed now!

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