3 tips for successful email marketing

Email marketing has been one of the most successful communication channels for years. In times when social media is becoming increasingly popular, there is a general misconception that email marketing would no longer work today. In reality, the opposite is the case. It is assumed that the worldwide number of sent and received Emails continue to rise every year will. Email marketing is therefore still one of the best ways to reach your target group cost-effectively and is therefore of great importance for companies.

When creating newsletters, it is important that your subscribers get added value from your newsletter. The majority of the participants in a survey by Statista stated that you subscribe to newsletters to stay up to date on current offers, discounts and products. Therefore, pay particular attention to creating added value for your customers through your newsletter.

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In order to do successful email marketing, there are a further 3 important points to consider. We give you 3 tips for your email marketing so that your email campaigns don't end up straight in the trash and instead boost your business.

3 tips for your email marketing:

1. Personalize your newsletters

Nowadays, it is no longer enough to address email recipients by name. A personal approach is now standard and you should also set yourself apart from competitors through further personalization. The more data you have received from your customers via privacy-compliant methods, the better. New doors can be opened with automation. Send automated birthday, name day, wedding anniversary, or anniversary email campaigns. As a result, your customers will remember you even at certain points in time when they had not come into contact with your store. This increases both customer loyalty and customer satisfaction and also results in an increase in turnover in the long term

Our tip: The more personal and less standardized the email newsletter, the better.

2. Content is king

Email recipients should always be offered added value in newsletters, because “content is king.” It is important to refrain from too much self-promotion and to consider which content can be of use to your target group. As a gym, for example, not only send advertising about current offers from your studio, but also send tips for losing weight or tips for a healthy diet. It is important that you do not reveal all important information within the newsletter. The email should provide an overview of the content and be kept short. In order to direct the reader to your website, you can work with links to other sources of information here. Don't confuse your newsletter subscribers with a flooded email, but limit yourself to the most important information, because your customers will find out more on your website if the topic is relevant to them.

Our tip: In addition to successful and exciting content, pay attention to a good visual design!

3. Optimization for smartphones

In the age of smartphones, it is particularly important that your emails can also be displayed error-free on mobile devices. Fast 50% of all email consumers Call up your emails via your smartphone. If your email is not optimized for mobile devices, the result is poor readability, distorted images and truncated texts. The incorrect display of emails looks unprofessional and means that customers no longer open or even unsubscribe from the newsletter. As with all aspects, the more user-friendly the better. Another option is to even adapt your newsletter design so that different devices also receive different email newsletters.

Our tip: Test your email newsletter before sending it and put on your “user glasses”!

outlook:

Due to the enormous growth of social networks, e-mail marketing is underestimated by many as a sales-promoting tool for customer loyalty. Yet it is one of the most successful communication channels for companies. It is even assumed that the number of emails sent worldwide per day will continue to rise by 5% annually over the next few years. With this positive outlook, you should try out the tips just mentioned in order to be successful with email marketing in the long term.

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